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Is LION a Dr No? Use of film names as trade marks
The following Decision by the Delegate serves as a reminder that in general, film titles will not function as trade marks.
IP Front™ – IP News
A curious case of apples versus pears
Famous well-known brands vigorously defend their brand from infringement. Famous brands are generally worth hundreds of millions or billions of dollar [...]
IP unlocks startup valuation – Part I
Chris Baxter shares how to use IP to unlock startup valuation at the pre-traction stage in the first Part of the series Why Investors Always Ask About [...]
Different reasons why our clients chose to trade mark their brand
Binh Rey asked our clients why they chose to trade mark their brand. Not surprisingly, there were many reasons clients gave.
How to protect your brand
Binh Rey, one of our Trade Mark Attorney Associates has been published on Side Door, award winning marketing agency based in Melbourne, website and ne [...]
Circumventing the NZ divisional deadline: Primapak and Magic Leap
Two recent decisions of the IPONZ hearing office highlights how appealing to the Commissioner's broad discretion can reverse a missed deadline for div [...]
WNA’s Member of the Week: Binh Rey
Congratulations to our very own Binh Rey for making it as Member of the Week on Women's Network Australia! I just found out that I am the MEMBER OF THE WEEK and featured on Women's Network...
Congratulations to our new Associate: Binh Rey!
We're delighted to announce that Binh has been promoted to Associate. This promotion acknowledges in particular the strong start she has made with Baxter IP, her well honed BD skills, tenacious work...
A case study in successful rebranding
When Dr. Elizabeth Kirk, Beyond Ergo decided to rebrand her specialised ergonomic business, she consulted with Binh Rey for assistance with trademarki [...]