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4 crucial steps for establishing a new business brand
Know the steps you need to take in order to secure protection for your business and/or brand for its long-term success.
IP Front™ – IP News
Trade Marks
When near enough isn’t enough!
Do you have the right trade mark to register, licence and maintain your .com.au or .net.au domain?
Brand theft can be easily avoided
Binh Rey on EXPO Virtual: “IT is crucial for business owners, big or small, to know the intricacies of trademark registration…”
Baxter IP Sydney welcomes Samantha Waldon as a Senior Associate
I am very happy to welcome Samantha Waldon as a Senior Associate for the Sydney office. Some of her experience includes trade marks, consumer law, tra [...]
Is LION a Dr No? Use of film names as trade marks
The following Decision by the Delegate serves as a reminder that in general, film titles will not function as trade marks.
A curious case of apples versus pears
Famous well-known brands vigorously defend their brand from infringement. Famous brands are generally worth hundreds of millions or billions of dollar [...]
IP unlocks startup valuation – Part I
Chris Baxter shares how to use IP to unlock startup valuation at the pre-traction stage in the first Part of the series Why Investors Always Ask About [...]
Different reasons why our clients chose to trade mark their brand
Binh Rey asked our clients why they chose to trade mark their brand. Not surprisingly, there were many reasons clients gave.
How to protect your brand
Binh Rey, one of our Trade Mark Attorney Associates has been published on Side Door, award winning marketing agency based in Melbourne, website and ne [...]