In order to understand how to use a trade mark properly, it is important to understand how a trade mark works commercially and legally. Commercial operation of trade marks Every time that a ...
Filing the correct trade mark from the start will go a long way in keeping your trade mark registration free of conflict. Here are some guide questions to consider when registering one or more ...
Your brand is an extremely valuable property of your business; thus, you should protect it as you would your other physical assets....
A recent Australian trade mark case has highlighted the need for brand owners to use their trade marks in the course of trade, in order to avoid the risk of a third party attempting to cancel ...
Taronga zoo recently opposed the registration of a trademark of an up and coming zoo development in western Sydney to be named “Sydney Zoo”. The applicant, Sydney Zoo Pty Ltd was seeking to ...
A trade mark is defined in section 17 of the Trade Marks Act 1995 as a “sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a ...
A good brand name can build the image of your business. Just as you plan your business well, so must you plan your brand....
You run a successful business with a well-known brand. You have spent many years and have financially invested heavily in your brand, building up a great reputation. One day you ...
When setting up a new company, developing a new brand or undergoing a brand refresh, one of the first things that many companies do is engage a graphic designer to design a new logo. Having paid ...
