Genericide – what is it and how can one prevent it?
Genericide is real. Your trade mark may be well known enough to become a household name, but it may be a step closer to losing its value....
Trade mark requirements and how to use trade marks properly
In order to understand how to use a trade mark properly, it is important to understand how a trade mark works commercially and legally. Commercial operation of trade marks Every time that a ...
Which Version of Your Brand Trade Mark should You File as Trade mark?
[:en]Filing the correct trade mark from the start will go a long way in keeping your trade mark registration free of conflict. Here are some guide questions to consider when registering one or ...
Steps Along The Way – Securing, Managing, and Enforcing Your Brand
[:en]Your brand is an extremely valuable property of your business; thus, you should protect it as you would your other physical assets.[:]...
![[:en]Braintree resists attempt by software giant to cancel its trade mark[:]](https://www.baxterip.com.au/wp-content/uploads/2018/10/Paypal-vs-Braintree-300x200.jpg)
Braintree resists attempt by software giant to cancel its trade mark
A recent Australian trade mark case has highlighted the need for brand owners to use their trade marks in the course of trade, in order to avoid the risk of a third party attempting to cancel ...
![[:en]Taronga Conservation Society Australia vs Sydney Zoo Pty Ltd[:]](https://www.baxterip.com.au/wp-content/uploads/2018/10/taronga-zoo-vs-sydney-zoo-300x200.jpg)
Taronga Conservation Society Australia vs Sydney Zoo Pty Ltd
Taronga zoo recently opposed the registration of a trademark of an up and coming zoo development in western Sydney to be named “Sydney Zoo”. The applicant, Sydney Zoo Pty Ltd was seeking to ...
![[:en]Non-Traditional Trade Marks[:]](https://www.baxterip.com.au/wp-content/uploads/2018/08/candy-color-difference-54633-300x200.jpg)
Non-Traditional Trade Marks
A trade mark is defined in section 17 of the Trade Marks Act 1995 as a “sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a ...
20 Things Brand Owners Need to Consider When Starting a Business
[:en]A good brand name can build the image of your business. Just as you plan your business well, so must you plan your brand.[:]...
Trade marks and groundless threats – why you should seek expert advice before enforcing your right...
You run a successful business with a well-known brand. You have spent many years and have financially invested heavily in your brand, building up a great reputation. One day you stumble on a ...
