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Is LION a Dr No? Use of film names as trade marks
The following Decision by the Delegate serves as a reminder that in general, film titles will not function as trade marks.
A curious case of apples versus pears
Famous well-known brands vigorously defend their brand from infringement. Famous brands are generally worth hundreds of millions or billions of dollars. However, has Apple Inc been overzealous in their efforts to stop a company with a ‘pear’ logo from operating? This case has not yet been resolved.
IP Unlocks Startup Valuation – Part I
Chris Baxter shares how to use IP to unlock startup valuation at the pre-traction stage in the first Part of the series Why Investors Always Ask About IP.
Different reasons why my clients chose to trade mark their brand
Binh Rey asked our clients why they chose to trade mark their brand. Not surprisingly, there were many reasons clients gave.
How to protect your brand
Binh Rey, one of our Trade Mark Attorney Associates has been published on Side Door, award winning marketing agency based in Melbourne, website and newsletter!
WNA’s Member of the Week: Binh Rey
Congratulations to our very own Binh Rey for making it as Member of the Week on Women’s Network Australia! I just found out that I […]
A Case Study In Successful Rebranding
When Dr. Elizabeth Kirk, Beyond Ergo decided to rebrand her specialised ergonomic business, she consulted with Binh Rey for assistance with trademarking her new name. What she discovered was that her chosen name wasn’t an ideal representation of her business, and rebranding was more involved than simply choosing a new name.
#SKILLUP Session – Trade Marks 101, by Small Business Women Australia
SKILL UP is a webinar series organised by Small Business Women Australia. TOPIC: #SKILLUP Session – Trade Marks 101 | Wednesday, July 8, 2020 at […]
Impact of Covid-19 and information for trade mark owners
Stay informed about the impact of the Covid-19 outbreak on trade mark services around the world. Our attorneys are working to provide regular updates throughout this period.