Strategic Design Protection: Secure Your Product's Visual Edge
We craft design portfolios that safeguard the aesthetic and sometimes also functional elements driving your market differentiation. From preventing competitive copying to enabling seamless global expansion, our approach ensures your designs remain exclusive assets that catch consumer preference. Recognised in IAM Patent 1000 and IP Stars for excellence in intellectual property, we have assisted leading corporations, including Nick Scali, Juvo Solutions and Ozito secure high-value design innovation.
Trusted by organisations featured on our partners banner — including Hankook Tyres, Juvo Healthcare, Ozito Industries, BYD, Nick Scali, De'Longhi, Thomas Global, UNSW Founders, Boss Agriculture and Sea Transport — we develop strategies for design protection that unlock commercial value and de‑risk international expansion.
Who We Work With
We work with companies where design is a valuable driver of competitive advantage and revenue. We assist businesses with unique product aesthetics, user interfaces, and industrial designs that require strategic protection. Our expertise transforms design assets into enforceable certified registrations that preserve brand integrity and consumer loyalty.
Product companies with distinctive visual designs and aesthetics
We help manufacturers of consumer electronics and appliances protect signature looks that define brand identity, helping companies ensure that designs across product families are shielded from replication in key markets like Australia and New Zealand via IP Australia and IPONZ.
Technology businesses with unique UI/UX and digital design elements
For software and app developers, we secure protection for unique interface layouts and interactive features, coordinating filings in the EU and US to prevent digital copying.
OEM’s with innovative industrial designs
We support industry players in registering functional aesthetics for equipment and components, creating layered protection that aligns with supply chain strategy and blocks offshore imitators.
Consumer brands where design drives purchasing decisions
Fashion, FMCG, and wellness companies rely on us to safeguard packaging, garment and product shapes that influence buyer choices, integrating design rights with trade mark strategies for layered brand defence.
Businesses expanding internationally needing global design protection
We coordinate multi-jurisdictional filings for Australian firms entering Asia-Pacific markets and beyond, ensuring seamless coverage to support export market growth.
Companies facing design copying requiring enforcement action
We assist brands under threat from imitators by developing enforcement strategies, leveraging certified designs in Australia and registered designs or design patents to pursue cease-and-desist actions and secure market exclusivity.
Strategic Design Protection:
Beyond Registration to Commercial Defence
Design registration isn't just about aesthetics—it's about locking in the visual and functional advantages that set your products apart in crowded markets. At Baxter IP, we blend deep design law knowledge with technical understanding of drawings and commercial business strategy to create portfolios that cover key distinguishing aesthetic elements - portfolios that can be enforced effectively against copycat designs.
Coordinate Australian, New Zealand, EU, US, Asia-Pacific, design filings
We tailor design filings across Australia, New Zealand, US, EU, and Asia-Pacific markets to maximise coverage in key markets, using IP Australia and IPONZ as gateways for broader protection. This coordinated strategy prevents gaps that competitors can exploit, ensuring your designs are defended wherever your products are sold or manufactured.
Ensure drawing consistency to avoid formality objections
We carefully review registered design drawings to ensure consistency across views, reducing the risk of formality objections in Australian or abroad.
Enforcement against design copying
Develop enforcement strategies against design copying and counterfeiting from certification to cease-and-desist letters, negotiation and supporting lawyers in Federal Court actions.
Design protection with product launch timelines
Integrate design protection with product launch timelines and market entry strategies to avoid unnecessary early design work where product design may change but to ensure protection is in place prior to product launch in relevant jurisdictions.
Advise on design-around strategies and competitive design clearance
We can help navigate competitor landscapes to refine your designs pre-launch, minimising infringement risks. This forward-thinking guidance turns potential threats into opportunities for stronger, more distinctive product aesthetics.
Design Protection in Action:
Product Design Scenarios
Baxter IP guides clients through design challenges with commercially focused solutions that prioritise business growth, enforcement and portfolio strength. Below, we address common situations:
Why Baxter IP for Design Protection
Baxter IP combines specialised design expertise with a commercial mindset to protect the visual innovations that define your market edge. As a boutique Australian IP firm recognised in IAM Patent 1000 and IP Stars, we deliver large-firm sophistication at mid-tier rates, focusing on protecting designs that drive consumer preference and revenue. Our team, including former IP Australia Examiners, ensures strategic filings that traverse formalities requirements and enable as effective enforcement as possible.
Industry expertise across consumer products, technology, manufacturing, and digital design
We serve sectors like med-tech, fintech, and FMCG, tailoring strategies to unique design challenges. This deep knowledge ensures protection that aligns with industry trends and competitive pressures.
Global coordination capabilities for international design portfolio management
We manage filings through IP Australia, IPONZ, and partners in the US, EU, and Asia, ensuring a unified approach to international coverage. This seamless approach supports expansion while minimising administrative burden.
