Strategic and Practical Brand Protection for Your Market
Baxter IP helps businesses to transform their brands into protected and valuable commercial assets. Our sophisticated trade mark strategies go far beyond registration, we secure market position, defend brand value, and maximise commercial outcomes for our clients whose brands are central to their competitive advantage.
Trusted by corporates including Naked Harvest, Anna Hindmarch, Aromatika, Simka, Gotcha, Milk Flower, Rooworx, AMPControl, Yeeyi, Ozito, Nick Scali Furniture, and UNSW, we provide the brand protection strategies that ambitious businesses rely on.
Meet Your Trade Mark Strategy Specialists
Our trade mark team brings together deep expertise and proven results in protecting valuable brand assets.
Together, our trade mark attorneys combine commercial insight with legal precision, ensuring businesses can protect and leverage their brand assets at home and abroad.
Building IP Value for Ambitious Brands
Baxter IP partners with a wide spectrum of brands, from corporates and scale-ups to start-ups and longstanding businesses. Executives and legal teams managing brands across multiple markets, can rely upon our strategies to deliver commercial protection and to maximise IP value.
Companies with multi-product brands
We manage multi-brand portfolios for corporates like Secure Code Warrior and Crazy Parts, safeguarding product families and protecting asset value during market shifts and acquisitions.
Businesses expanding internationally
Through the Madrid Protocol and direct international filings, we are able to provide seamless protection in the EU, US, and Asia, supporting expansion for businesses like Naked Harvest, Simka and Gotcha Tea, we coordinate Madrid Protocol filings to secure global rights seamlessly covering the US, EU, Asia-Pacific and other relevant territories.
Scale-ups preparing for investment
We help brands protect reputation and build enforceable portfolios ready for investor due diligence, boosting confidence and valuation.
Established brands requiring enforcement
From retail and fashion brands to tech, we often provide pre-launch clearance searches and advice to help companies secure exclusivity in their brands.
Companies launching in competitive markets
We mitigate risks through clearance searches, enabling successful launches for clients in fast-moving sectors.
In-house legal teams managing complex portfolios
We partner with counsel within in-house legal teams such as at Secure Code Warrior and AMPControl to provide specialist trade mark support for their business.
Building Unassailable Brand Advantage
Trade mark strategy is about building commercial leverage, not just filing applications. Baxter IP combines legal expertise, commercial insight, and foresight to create brands that deliver long-term market recognition, competitiveness and resilience.
Comprehensive protection strategies
We design multi-jurisdictional filing plans aligned with planned expansion, covering filings within Australia and New Zealand, as well as internationally via the WIPO and overseas domestic IP offices.
Thorough clearance searches
We conduct risk assessments and competitive landscape analyses to enable confident launches, enabling our clients to avoid costly disputes.
International filing strategies
Leveraging local applications benefit from the Madrid Protocol, ensuring cost-effective, seamless protection across markets.
Optimised portfolio
We advise and act to enable our clients to acquire scalable, cost-efficient trade mark portfolios to protect their brands as they expand into new products or services.
Proactive enforcement
We enforce rights through oppositions, removals, and infringement proceedings, as well as using more dynamic modern approaches to trade mark infringement, such as submissions of take down requests on major platforms.
Alignment with commercial milestones
We integrate brand protection into IPOs, M&A transactions, and global launches, ensuring IP drives value at critical business junctures.
FAQs
Trade Mark Strategy in Action:
Brand Protection Scenarios
Baxter IP empowers its clients to address complex brand challenges with confidence.
Why Baxter IP for Trade Mark Strategy
Baxter IP delivers high-level, commercially grounded brand protection strategies trusted by corporates.
Experienced attorneys
Our team has decades of success in oppositions, non-use actions, litigation, and global portfolio management.
Industry expertise
We advise across consumer goods, fashion, technology, B2B, and retail, tailoring strategies to sector-specific brand challenges.
Global reach
Our international counsel network ensures seamless coordination across jurisdictions, including China, the EU, and the US.
Commercial focus
We align trade mark strategy with corporate goals, from IPO readiness to global expansion, ensuring IP delivers measurable business value.
Client Testimonial
Secure Your Brand’s Market Advantage Through Strategic Trade Mark Protection
Baxter IP will assess your brand within the landscape of potential hurdles, design a comprehensive protection strategy, and deliver outcomes that safeguard your assets and maximise commercial value.
Partner with us to turn your brands into business assets and market advantage.
