At the heart of Baxter IP is a group of people who really care about innovators, whether mum and dad entrepreneurs or the in-house teams of multinationals, and who are motivated to give back to the community.
Between 2007 and 2019, Baxter IP established a team of industry specialist patent attorneys with offices in Sydney, Melbourne, and Brisbane so we can match you with a patent attorney who is a specialist in your industry.
In commerce, a trade mark is the identity of a business, product or service. Colloquially, the name or logo of a business are often referred to as trade marks. The legislative definition of trade mark is broader than what it is commonly known. The Australian Trade Marks Act 1995 (Cth) defines trade marks as signs which distinguish products or services of a trader from those of other traders. Other than words and logos, trade marks can also be letters, numbers, shapes, sounds and scents.
Benefits of a trade mark registration
As valuable company assets and important goodwill & margin protecting tools, trade marks are vital company assets.
The owner is given monopoly rights in using the trade mark in respect of the goods and services for which the registration is achieved.
The owner can preclude others from using his or her registered trade mark. When it is necessary, the owner can initiate legal proceedings against acts of infringement and collect monetary compensation for damages.
The owner is the only person who can rightfully authorise or assign the trade mark rights.
A trade mark is an asset of a business which can appreciate over time as goodwill in the product or service grows.
It dissuades brand copycats and so helps avoid the associated losses.
It provides confidence to consumers and can help attract sales.
Products and services bearing registered trade marks have greater presence which can lead to better product or service pricing.
Trade mark registrations can be licensed or assigned, thereby allowing for other business models such as franchising.
How to apply for a trade mark with your Baxter IP trade mark attorney
Baxter IP offers a simple and cost-effective procedure for obtaining trade mark protection – here’s what’s involved:
An initial consultation with an Australian trade mark attorney who will explain to you the trade marks process in Australia and internationally whilst gaining an understanding of your commercial objectives
Bound by the Code of Conduct for Trans-Tasman Patent and Trade Marks Attorneys 2018, your trade mark attorney keeps information obtained from you confidential. When an application is filed, filing particulars, including the subject trade mark and the applicant’s information, will be made available to the public.
Famous well-known brands vigorously defend their brand from infringement. Famous brands are generally worth hundreds of millions or billions of dollars. However, has Apple Inc been overzealous in their efforts to stop a company with a ‘pear’ logo from operating? This case has not yet been resolved.