When Dr. Elizabeth Kirk, Beyond Ergo decided to rebrand her specialised ergonomic business, she consulted with Binh Rey for assistance with trademarking her new name. What she discovered was that her chosen name wasn’t an ideal representation of her business, and rebranding was more involved than simply choosing a new name.
Protect your trade mark to secure your brand’s future.
Your trade mark is the face of your business. It directs customers back to your company, the source of the quality of your products or services. A successful trade mark is essential to building brand loyalty and reputation.
To stand out from the crowd, get in touch with us today.
Speak to a trade mark attorney about protecting your brand today.
Responsive, Transparent Counsel
Advise you in establishing your brand
What message you convey to your market and what distinguishes your brand from others.
Prepare and file your trade mark application
Make pre-filing checks to give your trade mark application the best chance of success.
Valuable brands we have protected
Why Choose Baxter IP?
Attorneys who handle disputes, file better trade marks
Because we have a trade mark attorney disputes team, we can prepare more robust trade mark applications.
This is what we do, everyday
From thousands of trade mark filings, to hundreds of trade marks disputes, oppositions and enforcement matters, you can be certain protection of your brand is in the best hands.
Our clients love us because we put them first
The indisputable metric of client happiness is Net Promoter Score and our clients rated us at an outstanding level of 63 in 2019.
Clients appreciate our careful counsel, responsiveness and transparency around processes and costs.
Meet our trade mark attorneys
SKILL UP is a webinar series organised by Small Business Women Australia. TOPIC: #SKILLUP Session – Trade Marks 101 | Wednesday, July 8, 2020 at […]
Stay informed about the impact of the Covid-19 outbreak on trade mark services around the world. Our attorneys are working to provide regular updates throughout this period.
A recent decision by the delegate of the registrar of trade marks highlights the potential for confusion when businesses choose generic brand names. Choosing generic […]