In order to protect your brand in other countries you have two main options:
In order for the filing that you make to retain the original filing date of your Australian trade mark application, the filing(s) whether via path 1 or 2 above must be made within 6 months of the original filing date of your Australian trade mark application.
A Madrid Protocol international trade mark application is a simpler and less expensive way of seeking trade mark protection overseas. Trade mark application through the Madrid Protocol offers and presents several advantages, such as:
There are some circumstances where filing a trade mark application directly in countries of interest may be a better option than filing a Madrid Protocol international trade mark application. Therefore, it is important to obtain the advice of a trade mark attorney prior to seeking international trade mark protection.
If you would like advice on how to protect your brand whether in Australia or internationally, please send us a message.
The existence of brands in the marketplace which are similar to your trade mark may confuse or mislead consumers that the goods and services of the brands are of the same source. It also dilutes the exclusivity of your trade mark right. You can prevent such incidents from happening by monitoring your trade marks.
Zig Zag Hub, a coworking space in Wollongong NSW, wins against a trade mark opposition despite the number of grounds raised by the opponent. Find out how we did it and why it’s worth defending your trade mark application.
It’s World IP day! A reminder that a robust IP position can make the world go round. Also a reminder to review your IP position to look at how you can augment or strengthen that position so you can better leverage it.
Know the steps you need to take in order to secure protection for your business and/or brand for its long-term success.
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