Other Industry Expertise

Our Areas of Expertise

We have worked with clients in diverse sectors including:

  • Fast-Moving Consumer Goods (FMCG)
  • Cosmetics & Personal Care
  • Hospitality
  • Recruitment & HR
  • Entertainment & Media
  • Retail & eCommerce

Our IP attorneys offer business-focused guidance on IP issues across all industries, including those that are less technical. Our aim is to become intimately familiar with our clients' offerings to provide strategies optimally tailored to their needs.

Our Attorneys Bring Practical Expertise to Diverse Industries

Our IP attorneys have broad ranging experience across retail, ecommerce to food and beverage. With practical focus and technical skills developed over decades of in-house, IP Australia and private practice experience, they provide tailored IP protection strategies for emerging startups though to well known consumer brands such as Nick Scali, Ozito and General Dynamics.

Representative clients that have relied on their business-focused guidance regarding intellectual property matters that have involved major Australian companies like Woolworths, Dominos, and IKEA.

Representative matters demonstrating their capabilities helping clients across diverse sectors include:

  • Handling a complex trademark opposition for electrical company Kenner Electrics brought on multiple grounds. All grounds of opposition were defeated, trademark registration was successfully secured, and a costs award followed.
  • Guiding communications startup Let's Join In from initial Australian provisional patent filing through international PCT application to final patent grant in the United States. The US patent was pivotal in the startup being accepted into a prestigious tech accelerator program.

Collectively our attorneys have drafted and filed over 1000 Australian provisional patent applications across myriad technologies. They have shepherded dozens of international PCT applications through to national phase entry globally.

Their breadth of experience serving clients in consumer-focused fields includes areas like:

  • Fast-Moving Consumer Goods (FMCG)
  • Cosmetics & Personal Care
  • Hospitality
  • Recruitment & HR
  • Entertainment & Media
  • Retail & eCommerce

We invest significant time and effort in becoming deeply familiar with our clients’ product and service offerings in order to provide IP advice and protection strategies tailored to their specific business needs. Leveraging astute commercial insights and attention to detail, our attorneys maximize IP rights with a highly commercial perspective.

The Baxter IP Difference

Our strategic approach to protecting hightech IP includes:

  1. Early filing to establish priority dates
  2. Identify the crux of the invention: Cover the concept behind the ideas, not just specific implementations.
  3. Identify multiple inventions: Viewing the one product from different angles can often lead to being able to define multiple inventions. This can (1) help protect future research and development, (2) create IP asset value, (3) reduce the risk of invalidity of your application, (4) better capture arising infringement.
  4. Brainstorm and then file again: Once your initial patent application has been filed, meet with a group of creative and commercial employees together with your patent attorney and see if you can (1) find ways to broaden your claims, (2) develop new embodiments of your invention, (3) define ideas in different ways in the claims to create new independent claim sets, (4) think how a competitor might replicate your idea in a less preferable way but in such a way as to avoid infringement of your claims.
  5. Focus protection on competitors, not consumers: It is important that patent claims be written correctly to ensure that competitors that will be producing the claimed apparatus,
  6. Focus protection on commercial advantages: The wording of the claims should be broad enough to protect the commercial advantages of the invention, and not just the particular apparatus or software.
  7. Protect the consumables: Where possible, it is important to protect not just the apparatus or process, but also consumables used in or with the apparatus or process. In this way, the important revenue streams can be protected.
  8. Targeting the arrow: In addition to protecting your new ideas, IP protection can be targeted at hindering competitor product development by filing patents or registered designs around likely future versions of their product line.
  9. Protect products made by a process: Filing claims that cover products made by the inventive process can enhance protection in some markets.

We recognise that intellectual property is a vital strategic asset for innovative high tech firms. Contact our patent attorneys to discuss the best approach to protecting your innovations.

Trusted by

Baxter IP possesses in-depth expertise drafting and prosecuting patent applications both in Australia and key foreign jurisdictions like the US and Europe to achieve the broadest coverage possible for complex engineering and medical innovations. Our specialized technical background enables us to secure strong protection even in the face of substantive objections.

"We are able to help our clients in identifying and explaining the substantial benefits of the key differences offered by their invention, and help them to fence their market off through the patent protection." - Chris Baxter

We service a global client base ranging from startups to multinational corporations and our attorneys continue to push the envelope in strategic patent drafting and prosecution as described by one client: "With the ability to understand complex concepts and translate that innovation into protected IP rights, Baxter IP helps inventors and companies safeguard their market position." Our strategic approach includes early priority date filing, identifying multiple patentable inventions within a product, drafting claims focused on hindering competitors, and targeting high-value revenue streams. We recognize that intellectual property is a vital strategic asset especially for innovative engineering and medical technology companies. With a demonstrated history of securing comprehensive patent coverage and enabling commercial protection, even for highly complex innovations, clients can trust Baxter IP to leverage both legal and technical excellence.

Sharing Knowledge, Cultivating Expertise

At Baxter IP, we believe actively participating in ongoing education is essential for IP attorneys, staff, foreign associates, and clients alike to stay on top IP issues and procedures. Our structured training curriculum keeps our IP attorneys abreast of most recent developments through "rethink" meetings analyzing new case law, disputes workshops, and external development courses. We also prepare technical assistants, administrators, and other firm staff through weekly and quarterly training sessions tailored to their roles.

Additionally, Baxter IP provides regular educational programming to share updates and best practices with foreign associate firms across the globe. Keeping our international network informed on the latest Australian IP regulations allows us to excel in serving global clients. The firm also opens its doors to clients through lunch-and-learn presentations and workshops aimed at demystifying key challenges like patent drafting or IP strategy. Clients walk away better positioned to make decisions aligned with their business objectives. This focus on knowledge sharing ensures expertise permeates every level of our firm so we can continue delivering outstanding service to local and international innovators.

At Baxter IP, we believe supporting the next generation of entrepreneurs and IP professionals is imperative to foster ongoing innovation. That's why we formed extensive partnerships with incubators and entrepreneurial programs across Australian universities.

Our IP attorneys actively mentor students in early-stage startups, providing pro bono IP guidance and coaching founders on protecting intellectual property even with limited resources. We work closely with standout initiatives like the University of New South Wales Founders Program and The Macquarie University Deep Tech Incubator.

In addition to hands-on mentorship, Baxter IP supports Australian student entrepreneurs through monetary grants and awards. Our annual Baxter IP Scholarship provides $1000 USD directly to a college or graduate student pursuing forward-thinking research in science and engineering. Baxter IP also donated to help fund the launch of UNSW's Entrepreneurial HDR initiative to equip PhD candidates with skills to commercialize research.

By sharing IP expertise and investing financially in the next wave of young founders, we believe Baxter IP promotes transformative technology and research that will shape the future while training entrepreneurs to properly leverage intellectual property in their ventures. Our commitment to emerging innovators pushes advancements on campus from lab to market.

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