The following Decision by the Delegate serves as a reminder that in general, film titles will not function as trade marks.
Being able to readily enforce rights in a brand against an infringing competitor is one of the major benefits of registering a trade mark. A registered trade mark can also act as a deterrent to competitors considering copying your trade mark and so, benefiting from the reputation in your trade mark. However, this benefit can only be maximised if the trade mark owner exercises proper trade mark maintenance.
You can conduct several activities to properly maintain your trade mark as outlined below: