Monetizing your intangible assets
As the holder of intellectual property (IP) rights, it is crucial that you are fully aware of new opportunities to monetize your IP. In my last article [IPFS] I described the exciting ...
Monetizing of Intangible Assets
We all wish to make money from our assets. This can be from our tangible assets or our intangible assets Monetising of intangible assets A company’s intangible assets can take many forms. Most ...
Why are patents so important?
Getting a patent isn’t easy. It’s a long, complicated and expensive process, and without the right support it can be a real headache. So why bother? What’s so important about a patent that makes ...
Using IP valuation to align your marketing strategy and intellectual assets
Identifying brand support intangibles through IP valuation Brands don’t exist in a vacuum. It is not purely the look or text of the word or logo that appeals to consumers (as funky cool as they ...
Why do you need an Intellectual Property Attorney
Proper preparation of a patent specification is probably the most important part of any patent application process. The patent specification must not only meet certain substantive requirements ...
