Trade Mark Infringement

Trade mark registration grants the owner exclusive rights to use of their trade mark in respect of the goods and services it is registered for, as well as those goods and services which might be considered the same, similar or related. Nowadays, many business owners understand the need and benefits of trade mark registration, however business owners must also be aware that registration is not the only step required to protecting your brand. It is up to business owners to be watchful of potential trade mark infringement and to ensure timely action is taken to enforce their rights.