Strategic Trade Mark Dispute Resolution & Enforcement
Our track record of obtaining favourable results in defending and enforcing trade mark rights against competitors, small and large has positioned Baxter IP as a leading disputes specialist.
Trusted by corporates including Naked Harvest, Anna Hindmarch, Aromatika, Simka, Gotcha, Milk Flower, Rooworx, AMPControl, Yeeyi, Ozito, Nick Scali Furniture, and UNSW, we provide the brand protection strategies that ambitious businesses rely on.
Who We Help
We partner with established businesses and scale-ups where brand strength underpins competitive advantage. Our expertise supports:
Corporates defending infringement or brand challenges
We deliver robust defence strategies that protect revenue and market position while neutralising unfounded claims.
Businesses enforcing rights against competitors or counterfeiters
From cease and desist letters to platform takedowns and border seizures, we secure fast, decisive outcomes that preserve exclusivity.
Scale-ups under investor scrutiny
We resolve disputes and audit and report on portfolios to instill confidence in funding rounds.
Companies preparing for M&A
We identify and mitigate brand dispute risks, enabling smooth integration and preserving asset value.
Established brands facing passing off or similar marks
We run opposition and enforcement actions to maintain distinctiveness and market advantage.
In-house legal teams
We act as a seamless extension, handling complex disputes so internal teams can focus on core strategies.
Trade Mark Disputes:
More Than Legal Battles
By blending IP expertise with business insight we offer thorough early investigations through to experienced enforcement and defence.
Infringement & Clearance Analysis
Conduct comprehensive infringement and clearance analyses to identify risks or enforcement opportunities.
Early Opposition Proceedings & Risk Control
Lead opposition proceedings before IP Australia and internationally, blocking threats early.
Barrister-Led Strategy & Business Alignment
By working with top barristers and global networks, aligning outcomes with business goals.
Defence Against Invalidation & Infringement
Defend against invalidation, non-use, and infringement claims, using negotiation and evidence to secure commercial leverage.
Turning Disputes into Revenue Opportunities
Negotiate licensing and coexistence agreements that turn disputes into potential revenue opportunities.
Portfolio Strategy for Resilience & Growth
Integrate dispute outcomes into long-term portfolio strategy to drive resilience and growth.
Real-World Scenarios We Manage
Trade Mark Dispute Scenarios: How Baxter IP Can Help
At Baxter IP, we handle trade mark disputes with a client-centric approach, drawing on our expertise in opposition proceedings, non-use actions, and Federal Court enforcement. As one of Australia's leading non-publicly listed boutique IP firms, we deliver large-firm results at mid-tier rates with capped fees. Our team, including experienced attorneys like Chloe Cort, Martin Earley and Vivek Dahiya have a proven track record in contentious matters across sectors like retail, FMCG, and tech. Below, we address common scenarios with tailored strategies.
Why Baxter IP?
Proven expertise
in portfolio strategy, oppositions, non-use actions and disputes resolution.
Deep industry knowledge
across fashion, consumer goods, technology, and B2B markets.
Global reach
through our network of international IP firms
Strategic focus
disputes are not just resolved, they are leveraged to strengthen brand equity and commercial advantage.
Customer testimonials
Meet Our Specialists
Our attorneys are seasoned in contentious trade mark matters, trusted to protect revenue in high-stakes disputes. With experience spanning IP Australia proceedings, supporting lawyers in Federal Court litigation, international enforcement, and digital takedowns, they deliver efficient, commercially aligned outcomes.
Protect Your Brand Advantage
Baxter IP will assess your dispute, uncover risks and opportunities, and craft a tailored strategy to defend and enforce your rights. Partner with us to turn threats into opportunities that bolster market share and brand value.
