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Trade Mark Attorneys Sydney & Melbourne — Protect Your Brand

Our trade mark attorneys combine registration and enforcement expertise with commercial strategy to convert brands into valuable, enforceable business assets. We assist companies in protecting, growing, and leveraging trade mark rights throughout Australia and into international markets, in the real world and digital brand-scapes.

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Recognised as an IP Stars award winner in 2023, 2024, and 2025, our team has achieved landmark outcomes such as maximising the sale outcome of the DG mark to Drummond Golf and have preserved Mink Pink Fashion Group's rights against a confusingly similar fashion brand.

Trusted by corporates including Naked Harvest, Anna Hindmarch, Aromatika, Simka, Gotcha, Milk Flower, Rooworx, AMPControl, Yeeyi, Ozito, Nick Scali Furniture, and UNSW, we provide the brand protection strategies that ambitious businesses rely on.
IP Stars (Managing IP) 2025

IP Stars (Managing IP) 2025

Notable Firm

IAM Patent 1000 2025

IAM Patent 1000 2025

Both Firm and IP Attorneys awarded

Who We Work With

At Baxter IP, we work closely with ambitious corporates, scale-ups, and in-house counsel who understand the commercial reality of businesses and their brands as drivers of value, growth, and competitive edge. Our trade mark attorneys provide hands-on, senior oversight to ensure every mark is strong, defensible, and aligned with your business’ strategy.

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Complex brand portfolios

We manage multi-layered portfolios for corporates like De Longhi and Carlsberg, safeguarding product families and protecting asset value during market shifts and acquisitions.

Expansion into global markets

For businesses like BYD, we coordinate Madrid Protocol filings to secure rights seamlessly in the US, EU, Asia-Pacific and all other relevant territories.

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Scale-ups preparing for investment

We help brands like UAMTEC build enforceable portfolios ready for investor due diligence, boosting confidence and valuation.

Crowded market sectors

From Nick Scali Furniture to retail and fashion brands, we provide pre-launch clearance searches and advice, protection, and enforcement strategies to secure their exclusivity.

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Dispute Resolution

Our attorneys lead dispute resolution, opposition and cancellation matters and work with legal professionals in Federal Court work.

In-house legal teams

We partner with institutions such as UNSW to provide specialist trade mark support, freeing their teams to focus on broader priorities.

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Why Baxter IP Attorneys Are Different

Our attorneys don’t simply file trade marks; they devise brand strategies that create resilience and commercial leverage. Unlike filing services, we integrate legal precision with business goals, ensuring your trade marks actively protect revenue and drive growth.

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Strategic Drafting to Deter Competitors

Draft stronger trade mark applications that anticipate expansion and deter competitors.

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Efficient Worldwide Protection

Coordinate international filings efficiently via the Madrid Protocol or individual countries through our network of international associates.

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Stay Ahead of Examiner Issues

Our collective decade of trade mark attorney prosecution experience allows us to pre-empt Examiner objections and manage complex prosecution issues.

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From Opposition to Negotiation

Lead contentious matters, from oppositions to cease and desist letters and commercial negotiation.

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Milestone-Driven IP Strategy

Align trade mark filings with key milestones like product launches, funding, and expansions.

Real-World Impact

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International growth

Enabled Secure Code Warrior, Simka, Naked Harvest, Gotcha Tea and AMPControl to secure seamless Australian coverage.

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Portfolio optimisation

We carry out intellectual property audits to identify gaps in trade mark protection.

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Investor readiness

We attend board and investor meetings to brief stakeholders on IP positions and prepare intellectual property statements that companies add to investment data rooms.

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Dispute successes

We handle oppositions in-house, leveraging successes like our role in the 2025 Federal Court appeal Thomas v Monsoon Group Pty Ltd [2025] FCA 911, where we overturned a Registrar's decision to remove the "KAYAL" trade mark, preserving our client's registration amid non-use challenges. Other notable 2025 achievements include successful non-use actions in the UK and Australia for Blissful Life Inc. against the BLISSFUL DIARY mark, for Hangzhou Chongqun Electronic Business CO.,LTD against the VIOZON mark, and for Shenzhen NeoTech Co., Ltd. against the SKULL & CO. mark.

Customer testimonials

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Meet Your Trade Mark Specialists

Our attorneys devise brand strategies that create resilience and commercial leverage. Unlike filing-only services, we integrate IP precision with business goals, ensuring your trade marks actively protect revenue and drive growth.

Book Your Trade Mark Consultation

Trade Mark Attorney or Trademark Lawyer?
Your Questions Answered

Whether you searched for a trade mark attorney, a trademark lawyer, or trademark help near you, you have come to the right team. Here are the questions we hear most often.

A registered trade mark attorney specialises in securing and defending trade mark rights before IP Australia — searching, filing, prosecution, oppositions and portfolio strategy. A trademark lawyer (solicitor) advises on the broader legal issues that surround a brand, including infringement litigation, contracts and Federal Court proceedings. The Baxter IP team are registered trade mark attorneys, not solicitors — we secure and defend trade mark rights before IP Australia end to end, and where court litigation requires solicitors or barristers we brief and coordinate trusted specialist litigation counsel, so whichever you searched for, your brand is covered.
Yes. Our principal office is in the Sydney CBD and our registered trade mark attorneys act for Sydney businesses every day, from start-ups to listed corporates. Most trade mark work is handled remotely across Australia, but if you would prefer to meet in person you are welcome to visit our Sydney office — or we can meet by video from wherever you are based.
Absolutely. Trade mark rights are national, and so are we. From our offices in Sydney and Melbourne, our trademark attorneys act for clients in every Australian state and territory, and coordinate international filings through the Madrid Protocol and our global associate network. Wherever your business operates, we provide the same senior, hands-on trade mark protection across Australia and beyond.
Yes. Alongside our principal Sydney office we act for Melbourne and wider Victorian businesses from Level 4, 447 Collins Street — see our patent and trade mark attorneys in Melbourne, or the Melbourne office contact details if you would like to visit. Because trade mark rights are registered federally with IP Australia rather than state by state, where your attorney sits makes no difference to your rights — most matters run by phone, email and video, and we meet in person whenever you would prefer to.
In outline: run a clearance search, choose the right classes of goods and services, file the application with IP Australia, respond to any examination report, then pass through acceptance and a two-month opposition period to registration. Straightforward applications typically take around seven to nine months. Our step-by-step guide to trade mark registration in Australia walks through each stage — or speak to one of our attorneys and we will handle it end to end.
The cost depends on how many classes of goods and services you need to cover, whether a clearance search is run first, and whether the application attracts an examination objection that has to be answered. Baxter IP quotes on a fixed-fee basis for each step, so you know the position before any work begins. Tell us about your brand and the markets you sell into and we will come back to you with a fixed cost for the recommended first step.

Partner With Us

Baxter IP’s trade mark attorneys are trusted advisors who blend intellectual property expertise with a commercial lens. With decades of contentious and prosecution experience, our team helps you stay ahead of risks, secure strong rights, and position your brand as a true asset of your business.

Book a Consultation with a Trade Mark Attorney
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