Sure Up Your Brand with Baxter IP’s Trade Mark Attorneys
Our trade mark attorneys combine registration and enforcement expertise with commercial strategy to convert brands into valuable, enforceable business assets. We assist companies in protecting, growing, and leveraging trade mark rights throughout Australia and into international markets, in the real world and digital brand-scapes.
Trusted by corporates including Naked Harvest, Anna Hindmarch, Aromatika, Simka, Gotcha, Milk Flower, Rooworx, AMPControl, Yeeyi, Ozito, Nick Scali Furniture, and UNSW, we provide the brand protection strategies that ambitious businesses rely on.
IP Stars (Managing IP) 2025
Notable Firm
IAM Patent 1000 2025
Both Firm and IP Attorneys awarded
Who We Work With
At Baxter IP, we work closely with ambitious corporates, scale-ups, and in-house counsel who understand the commercial reality of businesses and their brands as drivers of value, growth, and competitive edge. Our trade mark attorneys provide hands-on, senior oversight to ensure every mark is strong, defensible, and aligned with your business’ strategy.
Complex brand portfolios
We manage multi-layered portfolios for corporates like De Longhi and Carlsberg, safeguarding product families and protecting asset value during market shifts and acquisitions.
Expansion into global markets
For businesses like BYD, we coordinate Madrid Protocol filings to secure rights seamlessly in the US, EU, Asia-Pacific and all other relevant territories.
Scale-ups preparing for investment
We help brands like UAMTEC build enforceable portfolios ready for investor due diligence, boosting confidence and valuation.
Crowded market sectors
From Nick Scali Furniture to retail and fashion brands, we provide pre-launch clearance searches and advice, protection, and enforcement strategies to secure their exclusivity.
Dispute Resolution
Our attorneys lead dispute resolution, opposition and cancellation matters and work with legal professionals in Federal Court work.
In-house legal teams
We partner with institutions such as UNSW to provide specialist trade mark support, freeing their teams to focus on broader priorities.
Why Baxter IP Attorneys Are Different
Our attorneys don’t simply file trade marks; they devise brand strategies that create resilience and commercial leverage. Unlike filing services, we integrate legal precision with business goals, ensuring your trade marks actively protect revenue and drive growth.
Strategic Drafting to Deter Competitors
Draft stronger trade mark applications that anticipate expansion and deter competitors.
Efficient Worldwide Protection
Coordinate international filings efficiently via the Madrid Protocol or individual countries through our network of international associates.
Stay Ahead of Examiner Issues
Our collective decade of trade mark attorney prosecution experience allows us to pre-empt Examiner objections and manage complex prosecution issues.
From Opposition to Negotiation
Lead contentious matters, from oppositions to cease and desist letters and commercial negotiation.
Milestone-Driven IP Strategy
Align trade mark filings with key milestones like product launches, funding, and expansions.
Real-World Impact
International growth
Enabled Secure Code Warrior, Simka, Naked Harvest, Gotcha Tea and AMPControl to secure seamless Australian coverage.
Portfolio optimisation
We carry out intellectual property audits to identify gaps in trade mark protection.
Investor readiness
We attend board and investor meetings to brief stakeholders on IP positions and prepare intellectual property statements that companies add to investment data rooms.
Dispute successes
We handle oppositions in-house, leveraging successes like our role in the 2025 Federal Court appeal Thomas v Monsoon Group Pty Ltd [2025] FCA 911, where we overturned a Registrar's decision to remove the "KAYAL" trade mark, preserving our client's registration amid non-use challenges. Other notable 2025 achievements include successful non-use actions in the UK and Australia for Blissful Life Inc. against the BLISSFUL DIARY mark, for Hangzhou Chongqun Electronic Business CO.,LTD against the VIOZON mark, and for Shenzhen NeoTech Co., Ltd. against the SKULL & CO. mark.
Customer testimonials
Meet Your Trade Mark Specialists
Our attorneys devise brand strategies that create resilience and commercial leverage. Unlike filing-only services, we integrate IP precision with business goals, ensuring your trade marks actively protect revenue and drive growth.
Partner With Us
Baxter IP’s trade mark attorneys are trusted advisors who blend intellectual property expertise with a commercial lens. With decades of contentious and prosecution experience, our team helps you stay ahead of risks, secure strong rights, and position your brand as a true asset of your business.
