Craft Trade Mark Applications for Lasting Brand Protection & Growth
At Baxter IP, we draft, file, and prosecute trade mark applications with precision and commercial foresight to build defensible brand assets that secure business reputation and support global expansion.
Trusted by corporates including Naked Harvest, Anna Hindmarch, Aromatika, Simka, Gotcha, Milk Flower, Rooworx, AMPControl, Yeeyi, Ozito, Nick Scali Furniture, and UNSW, we provide the brand protection strategies that ambitious businesses rely on.
IP Stars (Managing IP) 2025
Notable Firm
IAM Patent 1000 2025
Both Firm and IP Attorneys awarded
Who We Work With
We partner with companies and in-house teams that treat brands as core business assets. Our services are designed for companies and scale-ups with ongoing or developing brand needs, where enforceability, efficiency, and alignment with commercial strategy matters most.
Brand-driven businesses
We determine a strategic approach to protecting your unique brand identity. This often involves coordinating an array of trade mark filing types to ensure cohesive protection.
Companies entering new markets
As companies expand into new markets we provide ongoing advice in relation to search and filing options, registrability and the strength of third party trade marks. Filings often involve using international filing mechanisms and other systems and strategies for seamless international coverage.
Businesses in highly competitive markets
Considering objections by third parties and IP offices we move towards acceptance utilising strategies such as coexistence/consent agreements, oppositions or removal actions.
In-house counsel support
Acting in step with corporate teams to support and advise on trade mark prosecution and review work for international brand portfolios.
Why Robust Trade Mark Applications Matter
Poorly drafted trade mark applications weaken protection, invite costly objections or amendments, and undermine brand protection. Our approach is to achieve applications that are not just registrable but are aligned with commercial goals and can be reliably enforced.
Timing is Everything
We match the filing of trade mark applications with product and market plans.
International IP Coverage Across AU/NZ, EU, US & APAC
Efficient global coverage by coordinating AU/NZ filings, direct foreign filings and Madrid Protocol designations across the US, Europe, BRICS and APAC countries.
Efficient Portfolio Growth
We provide cost-efficient expansion of brand protection - including bundled geographical strategies for brand families.
Drafting with Prosecution Foresight
Experienced foresight in drafting reduces issues during prosecution.
Trade Mark Applications in Action:
Company Q&A
Why Baxter IP?
We combine a boutique client-care mindset with top-tier expertise to deliver enforceable, commercially valuable trade mark portfolios.
Expertise Across Industries
Significant Industry expertise in tech, retail, consumer goods and fashion.
Global coordination
AU/NZ filings, direct foreign + Madrid Protocol efficiencies.
Flexible engagement models
Retainer, portfolio management, or project-based.
Proven insight in contentious matters
Drafting informed by high value disputes and highly technical oppositions, creating applications that stand up to legal and commercial challenges.
Customer testimonials
Meet Your Trade Mark Specialists
Our trade mark team brings together deep expertise and proven results in protecting valuable brand assets. Together, our trade mark attorneys combine commercial insight with legal precision, ensuring businesses can protect and leverage their brand assets at home and abroad.
Ready to Secure Your Brand Assets?
Begin with a portfolio review to identify opportunities and risks. We’ll tailor a filing strategy, draft precise applications, and manage prosecution aligned with your commercial goals. Partner with Baxter IP to build enforceable trade marks that protect your company’s revenue and reputation.
