A Case Study In Successful Rebranding

A Case Study In Successful Rebranding, Binh Rey
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  • Binh Rey - Associate, Trade Mark Attorney
  • Associate, Trade Mark Attorney

When Dr. Elizabeth Kirk, Beyond Ergo decided to rebrand her specialised ergonomic business, she consulted with Binh Rey for assistance with trademarking her new name.

What Dr. Kirk discovered was that her chosen name wasn’t an ideal representation of her business, and rebranding was more involved than simply choosing a new name.


Find out the Do’s and Don’t’s of choosing a name here.