A case study in successful rebranding

Posted by Baxter IP on

A case study in successful rebranding

When Dr. Elizabeth Kirk, Beyond Ergo decided to rebrand her specialised ergonomic business, she consulted with Binh Rey for assistance with trademarking her new name.

What Dr. Kirk discovered was that her chosen name wasn’t an ideal representation of her business, and rebranding was more involved than simply choosing a new name.


Find out the Do’s and Don’t’s of choosing a name here.