Is Your Brand Clear to Use?

When bringing a new brand to the market, whether it is a product or a service, or both, the availability of the intended brand name should be one fo the aspects for consideration.

Not only does your trade mark represent your own business’ identity, and should be protected, but it is vitally important to ensure that your brand usage does not impinge upon the pre-existing rights of another.

Where infringement does occur, you could be forced to pay monetary compensation to the party whose rights have been infringed, as well as having to engage in the costly process of rebranding.

Unnecessary expenses may also be incurred where your trade mark application receives an adverse Examination Report based on a prior trade mark application or registration that has been cited against your application. In such instances time as well as money is wasted in securing and building a brand that you can own and develop.