When introducing a new product into the market, the trade mark is one of the first aspects that is considered. After all, your trade mark represents your business identity, and thus, this intellectual property should be protected.
In the preliminary stages of developinga trade mark you, need to ensure that the mark you choose will not be infringing on somebody else's earlier rights. If infringement is found, you may end up paying monetary compensation to the party being infringed and doing costly rebranding. You may also incur charges if your trade mark receives an Examination Report based on prior trade mark application/registration and you require professional help to respond to this report. Alternatively, you may also end up having your resources drained if you have to go through an opposition process. Such occurrences may be avoided if a thorough trade mark check is conducted in the preliminary stages.
Speak to an IP attorney today.