The value of your IP is normally directly related to the extent to which you, as the owner of the intellectual property rights can enforce these rights. Effective trade mark enforcement is necessary to maintain the value of your IP and to provide an ongoing deterrent to infringement by third parties.
Infringement is the unauthorised use of a registered trade mark. A registered trade mark is infringed if a sign that is substantially identical or deceptively similar to a registered trade mark is used. As a trade mark owner, it is important to monitor the market to identify any third party selling their goods and services under your trade mark.
If you believe your trade mark is being infringed by a third party, it is highly advisable to get into contact with a registered trade mark attorney before commencing any communication with the alleged infringer.
Speak to an IP attorney today.