
Steps along the way – securing, managing, and enforcing your brand
- Published on in IP News
Your brand is an extremely valuable property of your business; thus, you should protect it as you would your other physical assets.
Your brand is an extremely valuable property of your business; thus, you should protect it as you would your other physical assets.
A registered design is a type of IP that protects the way your design looks. Similar to other forms of IP, a registered design can be filed locally or internationally and can be used to enforce against other designs that may infringe on your registered and certified design.
You run a successful business with a well-known brand. You have spent many years and have financially invested heavily in your brand, building up a great reputation. One day you stumble on a third party who, in your opinion, is infringing your brand – the infringer is either blatantly copying your brand or using a …
When starting a new business the first thing most entrepreneurs choose is a name. Once chosen they typically have this registered with the Australian Securities & Investments Commission as a business name or as a company and mistakenly think that this gives them the rights to the name. This is absolutely not the case and …
Trade marks are signs or symbols, usually in the form of words, logos, or combinations of words and logos. Trademarks are used in the course of trade or commerce by a trader, to identify the origin of their goods or services. Other traders who use an identical (or deceptively similar) mark for goods or services …
Having a registered Trade Mark is an advantage in a dispute resolution procedure to maintain or to retrieve a similar domain name from another website registrant.Consider the situation where a third party owns a domain name identical or similar to your Trade Mark. A number of Court actions are available to stop use of a …
It is important that a patent is an effective tool that assists the commercial exploitation of a new invention. Therefore patents need to be written well. Further they need to have a strong claim to the invention that is enforceable to stop others unlawfully exploiting the monopoly to the invention, which is granted by the …
Introduction Samsung Electronics Co. Ltd. and Apple, Inc., two of the biggest manufacturers of smartphones and tablets in the world, have been embroiled in a number of bitter patent lawsuits in North America, Europe and Asia in recent times. In April 2011, Apple initiated proceedings in the United States by filing a patent infringement lawsuit …
The New Zealand Patent Bill, which is scheduled to replace the Patents Act 1953, is due to be brought into force by 31 December 2012. The new Patent Bill is essentially a hybrid of the current Australian and United Kingdom legislation, and has been designed to being New Zealand patent law more into line with …