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4 crucial steps for establishing a new business brand
- Published on in IP News
Know the steps you need to take in order to secure protection for your business and/or brand for its long-term success.
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Filing trade marks in Australia – clarifications from recent cases
- Published on in IP News
It can be relatively easy to file in Australia but there have been some recent changes that limit how we can correct errors if incorrect information has been provided. Background In order to file a trade mark, we require the following details: applicant name and address; description of goods and services; and any priority claim. …
Branding using trade marks, websites and social media is important to your business.
- Published on in IP News
What is in a name? A lot when your business depends on it. The importance of branding, and of not allowing your brand to be used descriptively, was illustrated recently in some advertising Channel 10 ran for a segment of their Shark Tank™ show. Initially they used the expression ”Another UBER idea” when discussing a carpooling system …