
4 crucial steps for establishing a new business brand
- Published on in IP News
Know the steps you need to take in order to secure protection for your business and/or brand for its long-term success.
Know the steps you need to take in order to secure protection for your business and/or brand for its long-term success.
First to file system The Chinese trade mark system is a “first to file” system. As such, whoever files a trade mark first in China has rights to the trade mark. As Chinese trade mark applications do not require any evidence of use of the trade mark, and the costs for applications are comparatively low …