Designing a new logo? Make sure you own it!

  • Published on in IP News

When setting up a new company, developing a new brand or undergoing a brand refresh, one of the first things that many companies do is engage a graphic designer to design a new logo. Having paid the graphic designer for the logo many people believe that is enough to give them ownership of the logo. …

Brand Owners and Brexit

Brand owners and Brexit

  • Published on in IP News

In June 2016, the people of the United Kingdom decided by referendum that it was time to leave the European Union (EU). Clearly, this is profound decision that will have an impact of many different aspects of the UK and European economies.  But what will the impact of Brexit be for brand owners who use …

Avoiding brand dilution – 3 strategic tips

  • Published on in IP News

It is now well established that the value of a business lies not so much in its ‘bricks and mortar’ assets, but rather in its intangible assets. These include intellectual property rights (both registrable rights, like patents, trade marks and designs; and non-registrable rights such as product / franchise get up, trade secrets, customer lists …

Branding using trade marks, websites and social media is important to your business.

  • Published on in IP News

What is in a name? A lot when your business depends on it. The importance of branding, and of not allowing your brand to be used descriptively, was illustrated recently in some advertising Channel 10 ran for a segment of their Shark Tank™ show.  Initially they used the expression  ”Another UBER idea” when discussing a carpooling system …

3 keys to a reputable brand

  • Published on in IP News

Businesses and individuals worldwide will remember 2008 as a year of financial hardship, rising unemployment and uncertainty. In such times, businesses and consumers alike turned to the brands they trusted, the brands that portray confidence and deliver consistency. An article from Interbrand published in BusinessWeek discusses global branding and outlines the top 100 brands in 2008. In …