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4 crucial steps for establishing a new business brand
- Published on in IP News
Know the steps you need to take in order to secure protection for your business and/or brand for its long-term success.
Similar items: #branding
A curious case of apples versus pears
- Published on in IP News
Famous well-known brands vigorously defend their brand from infringement. Famous brands are generally worth hundreds of millions or billions of dollars. However, has Apple Inc been overzealous in their efforts to stop a company with a ‘pear’ logo from operating? This case has not yet been resolved.
How to protect your brand
- Published on in IP News
Binh Rey, one of our Trade Mark Attorney Associates has been published on Side Door, award winning marketing agency based in Melbourne, website and newsletter!
Congratulations to our new Associate: Binh Rey!
- Published on in IP News
We’re delighted to announce that Binh has been promoted to Associate. This promotion acknowledges in particular the strong start she has made with Baxter IP, her well honed BD skills, tenacious work ethic and ability to network, secure opportunities for and deliver well received public presentations, including on radio, TV and online.
Which zoo is which? Are generic trade marks causing confusion among Sydney’s zoos?
- Published on in IP News
A recent decision by the delegate of the registrar of trade marks highlights the potential for confusion when businesses choose generic brand names. Choosing generic brand names causes confusion for consumers and also makes it difficult for the businesses themselves to differentiate their services and offerings. In addition, applying to register a generic trade mark …
Genericide – what is it and how can one prevent it?
- Published on in IP News
Genericide is real. Your trade mark may be well known enough to become a household name, but it may be a step closer to losing its value.
Which version of your brand trade mark should you file as trade mark?
- Published on in IP News
Filing the correct trade mark from the start will go a long way in keeping your trade mark registration free of conflict. Here are some guide questions to consider when registering one or more trade marks for your business.
Non-traditional trade marks
- Published on in IP News
A trade mark is defined in section 17 of the Trade Marks Act 1995 as a “sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any other person.” In this …
20 things brand owners need to consider when starting a business
- Published on in IP News
A good brand name can build the image of your business. Just as you plan your business well, so must you plan your brand.