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4 crucial steps for establishing a new business brand
- Published on in IP News
Know the steps you need to take in order to secure protection for your business and/or brand for its long-term success.
Similar items: #branding
Brand theft can be easily avoided
- Published on in IP News
Binh Rey on EXPO Virtual: “IT is crucial for business owners, big or small, to know the intricacies of trademark registration…”
A curious case of apples versus pears
- Published on in IP News
Famous well-known brands vigorously defend their brand from infringement. Famous brands are generally worth hundreds of millions or billions of dollars. However, has Apple Inc been overzealous in their efforts to stop a company with a ‘pear’ logo from operating? This case has not yet been resolved.
Different reasons why our clients chose to trade mark their brand
- Published on in IP News
Binh Rey asked our clients why they chose to trade mark their brand. Not surprisingly, there were many reasons clients gave.
How to protect your brand
- Published on in IP News
Binh Rey, one of our Trade Mark Attorney Associates has been published on Side Door, award winning marketing agency based in Melbourne, website and newsletter!
Congratulations to our new Associate: Binh Rey!
- Published on in IP News
We’re delighted to announce that Binh has been promoted to Associate. This promotion acknowledges in particular the strong start she has made with Baxter IP, her well honed BD skills, tenacious work ethic and ability to network, secure opportunities for and deliver well received public presentations, including on radio, TV and online.
A case study in successful rebranding
- Published on in IP News
When Dr. Elizabeth Kirk, Beyond Ergo decided to rebrand her specialised ergonomic business, she consulted with Binh Rey for assistance with trademarking her new name. What she discovered was that her chosen name wasn’t an ideal representation of her business, and rebranding was more involved than simply choosing a new name.
Which zoo is which? Are generic trade marks causing confusion among Sydney’s zoos?
- Published on in IP News
A recent decision by the delegate of the registrar of trade marks highlights the potential for confusion when businesses choose generic brand names. Choosing generic brand names causes confusion for consumers and also makes it difficult for the businesses themselves to differentiate their services and offerings. In addition, applying to register a generic trade mark …
Genericide – what is it and how can one prevent it?
- Published on in IP News
Genericide is real. Your trade mark may be well known enough to become a household name, but it may be a step closer to losing its value.