Binh Rey on EXPO Virtual

Brand theft can be easily avoided

  • Published on in IP News

Binh Rey on EXPO Virtual: “IT is crucial for business owners, big or small, to know the intricacies of trademark registration…”

Bowl of apples and pears

A curious case of apples versus pears

  • Published on in IP News

Famous well-known brands vigorously defend their brand from infringement. Famous brands are generally worth hundreds of millions or billions of dollars. However, has Apple Inc been overzealous in their efforts to stop a company with a ‘pear’ logo from operating? This case has not yet been resolved.

How to protect your brand

How to protect your brand

  • Published on in IP News

Binh Rey, one of our Trade Mark Attorney Associates has been published on Side Door, award winning marketing agency based in Melbourne, website and newsletter!

Congratulations to our new Associate: Binh Rey!

Congratulations to our new Associate: Binh Rey!

  • Published on in IP News

We’re delighted to announce that Binh has been promoted to Associate. This promotion acknowledges in particular the strong start she has made with Baxter IP, her well honed BD skills, tenacious work ethic and ability to network, secure opportunities for and deliver well received public presentations, including on radio, TV and online.

A Case Study In Successful Rebranding, Binh Rey

A case study in successful rebranding

  • Published on in IP News

When Dr. Elizabeth Kirk, Beyond Ergo decided to rebrand her specialised ergonomic business, she consulted with Binh Rey for assistance with trademarking her new name. What she discovered was that her chosen name wasn’t an ideal representation of her business, and rebranding was more involved than simply choosing a new name.

Logos of 3 zoos in Sydney

Which zoo is which? Are generic trade marks causing confusion among Sydney’s zoos?

  • Published on in IP News

A recent decision by the delegate of the registrar of trade marks highlights the potential for confusion when businesses choose generic brand names. Choosing generic brand names causes confusion for consumers and also makes it difficult for the businesses themselves to differentiate their services and offerings. In addition, applying to register a generic trade mark …