Proper use of registered trade marks: learning from the case, The Sunraysia Natural Beverage Co Pty ...
Registered trade marks that are not used in commerce may be removed due to non-use. This case shows how owners address allegations of non-use.
With the development of science and technology, the nature of goods and services is no longer as traditional and unitary as in the past, but more diversified and integrated. For example, a software application, in addition to the nature of its own being software, according to its function, industry, purposes of use, it involves multiple areas of services. This requires the scope of protection of its trade mark to cover those areas accordingly.
As a trade mark attorney, I use my professional knowledge to consider suitable protection strategies and seek comprehensive trade mark protection for clients. Joanne Li - Associate, Trade Mark Attorney, International Filings Manager
Joanne joined Baxter IP in 2015. Before joining our firm, Joanne’s interest in IP arose during her master degree studies into business, majored in entrepreneurship and marketing, at the University of Queensland and her internship with UniQuest, the IP and research commercialisation arm of UQ. She then decided to fulfil her studies into trade mark laws and regulations through the course of Graduate Certificate of Trade Mark at the University of Technology Sydney.
Joanne started her career in intellectual property at Baxter IP from the role of Chinese Liaison Officer, then IP Administrator, and now a professional Trade Mark Attorney. With years of working in the industry, Joanne has acquired extensive experience in trade mark, in particular trade mark searches, applications, prosecution, and opposition. She manages trade mark portfolios of over 200 businesses, spanning a broad range of industries, including consumer goods, finance, IT and software, biotechnology, medical, pharmaceuticals, education, entertainment, retail and wholesale, and charity. Besides, her business background and trilingual ability enable her to quickly understand the needs of protection of businesses and smoothly communicate with local and foreign clients. Her clients describe Joanne as a good listener, professional attorney, and asset of clients.
A consummate team player who is always keen to support the team and learn from other professionals, she is continually expanding her knowledge and capabilities in trade mark. With her expertise and experience, Joanne is perfectly positioned to support you through all stages of the process, from your initial enquiry through to successful prosecution and registration of your trade marks.
A keen photographer who has been firmly bitten by the travel bug, when not at work Joanne can usually be found out on the road, or at home planning her next international trip.
I consulted with Joanne Li for trade mark matters. She is professional and a good listener. I told her my ideas about my trade mark. She understood my needs quickly and provided me with a few options to consider. Unlike other agents who are always pushing me to make a payment, she explained each option to me in detail. Another thing which I really appreciate is that Joanne always replies to messages or calls promptly, on the same day! I highly recommend Joanne Li and Baxter IP.
- — Lan Liu
Today I had my first meeting with a lawyer who specialised in trade mark registration. A very beautiful girl arrived and I didn't think she was the lawyer. She was very kind and very professional, very well explaining all the various scenarios and costs involved for the registration of an international brand. In addition, she put me on a conference call with a colleague of hers who specialized in copywriting, who was also very, very helpful. Without any doubt I suggest working with Baxter IP and in detail with the lawyer, Joanne Li.
- — Alessandro Masini
I have recently consulted with Joanne Li and I am very pleased with her service. Her genuine interest in others and enthusiasm for building relationships make her a pleasure to work with. Beyond her commendable social prowess, Joanne is a phenomenal resource with an intuitive grasp of Patent & Trade Mark Attorney procedural knowledge. She is definitely an asset to any organisation and her knowledge base in Patent & Trade Mark is a credit to her clients. I would highly recommend Joanne.
- — Bo Pang