Proper use of registered trade marks: learning from the case, The Sunraysia Natural Beverage Co Pty ...
Registered trade marks that are not used in commerce may be removed due to non-use. This case shows how owners address allegations of non-use.
Playing a crucial role in communication, taking advantage of my trilingual ability, my duty is to understand client’s needs, work with attorneys, and provide the most cost effective and comprehensive protections for ideas of clients.Joanne Li - Trade Mark Attorney, International Filings Manager
The role of Chinese Liaison Officer is a crucial one here at Baxter IP, as our reputation and practice continues to expand within the Chinese-speaking community.
And there’s no one better qualified for the job than Joanne Li – a native speaker of both Mandarin and Cantonese, with an Advanced Masters Degree in Business, hands-on IP knowledge, and proven expertise in both administration and customer service.
Joanne facilitates communication between clients and our attorneys by translating documents and acting in the role of interpreter during meetings. In addition to her client-facing role Joanne handles a range of technical administration with meticulous attention to detail.
Joanne developed a fascination with IP protection and commercialisation during her degree studies into entrepreneurship. She enjoyed putting her knowledge of IP fundamentals into practice through an internship with UniQuest, The University of Queensland’s IP and research commercialisation arm.
A consummate team player who is always keen to support and learn from our exceptional team of IP professionals, she is continually expanding her knowledge and capabilities in the IP field. With her growing understanding of Australian and international IP systems Joanne is perfectly positioned to support you through all stages of the process, from your initial inquiry through to successful prosecution and commercialisation of your IP.
A keen photographer who has been firmly bitten by the travel bug, when not at work Joanne can usually be found out on the road, or at home planning her next international trip.
Today I had my first meeting with a lawyer who specialised in trade mark registration. A very beautiful girl arrived and I didn't think she was the lawyer. She was very kind and very professional, very well explaining all the various scenarios and costs involved for the registration of an international brand. In addition, she put me on a conference call with a colleague of hers who specialized in copywriting, who was also very, very helpful. Without any doubt I suggest working with Baxter IP and in detail with the lawyer, Joanne Li.
- — Alessandro Masini
I have recently consulted with Joanne Li and I am very pleased with her service. Her genuine interest in others and enthusiasm for building relationships make her a pleasure to work with. Beyond her commendable social prowess, Joanne is a phenomenal resource with an intuitive grasp of Patent & Trade Mark Attorney procedural knowledge. She is definitely an asset to any organisation and her knowledge base in Patent & Trade Mark is a credit to her clients. I would highly recommend Joanne.
- — Bo Pang