A recent decision by the delegate of the registrar of trade marks highlights the potential for confusion when businesses choose generic brand names. Choosing generic […]
Providing commercially relevant patent & trade mark advice is of the utmost importance. Taking the time to understand how intellectual property will create revenue for a business ensures it is truly an investment in the business and not simply a box to be ticked.Barry Meskin - Principal, Patent & Trade Mark Attorney
With over 18 years of experience and a background in electrical engineering, Barry worked as a systems engineer designing voice and data communication networks prior to starting his training as an attorney in 2002 and qualifying as a patent and trade mark attorney in 2004. As a patent attorney, he focused on protecting electrical / medical devices and ICT inventions with a particular interest in gaming and gaming machine technology. His prior exposure to technological manufacturing, coupled with his focus on software and computer design, enabled him to understand the specific hardware of video poker, bingo and casino systems required to function within legislative criteria. He qualified and worked at one of the largest patent and trade mark attorney firms in Australia before moving in-house to manage the IP portfolio for the Australian subsidiary of a US listed gaming manufacturer (now owned by Scientific Games).
Barry subsequently set up his own firm while also actively advising a number of other SME companies in the wholesale watch, jewellery and fashion industry. Transitioning from IP to commercial and back again has afforded Barry a coalface understanding of strong brand and trade mark value. It is this marriage that affords Barry his unique position in the industry. Having worked with a number of medical device clients who develop and manufacture products including massage devices, heart rate monitors, dementia and fragile patient care, Barry has worked tirelessly with his clients to ensure their interests are protected and exceeded, both legally and commercially. Known for his approach ability, Barry combines big firm, in-house and real world commercial experience. He focuses on obtaining commercially relevant outcomes for his clients by asking two simple questions: what do they want? And: how can I help them receive it?
Barry is passionate about brands and ensures clients correctly identify and protect their trade marks. With a particular interest in branding of consumer goods, works to protect household names such as Glasshouse Fragrances, Skinfit, Bondi Surf Bathers Life Saving Club and Bondi Nippers to name but a few.
As well as focusing on registration of IP, Barry is also involved in IP enforcement and has a successful history of settling contentious matters in commercially advantageous ways.
On the weekends, Barry works his other full-time job as a professional dad, taking his children to soccer games and coaching enthusiastically from the sidelines.