Consumer Product Patents

Consumer products are fast moving and typically less complicated compared with inventions in other industries, so people often disregard the importance of filing patent applications for them. However, often the simplest innovations are the most profitable and carry the least commercialisation risk.

Contrary to popular belief, simplicity is absolutely no bar to patentability – patents are granted and designs are registered on new consumer products every day and are enforced around the world. This allows companies and entrepreneurs to benefit financially from their bright ideas and investment in their own inventions.

What products are patentable?

So long as your consumer product is new, inventive and has functional utility, it should be patentable in any country around the world.

Examples of granted consumer product patent applications

Consumer electronics
AU Patent # 2004204969
Fast play DVD

Disney Enterprises, Inc

Kitchen
AU Patent # 2016253711
Electrically operated kitchen appliance

Vorwerk & Co. Interholding GmbH

Clothing, footwear & fashion (patent applications & registered designs)
AU Patent # 2015367820
Shoe having upper and sole

ASICS Corporation

Sporting equipment
AU Patent # 2017202083
Aquatic sport performance garment with restraints and method of making same

Roka Sports, Inc

Toys & novelty goods
AU Patent # 2017100043
EDUCATIONAL TOY is an invention that can be useful as a toy and as an educational device for children.The toy allows children to construct various height stands and various angles for rolling a variety of objects down channels. The toy can be made in the form of various materials including natural bamboo, timber or plastic or any other material. The toy is intended to help children experiment and explore different angles, weights of objects and build their foundational mathematical/scientific understanding of force and motion.

Explore Nook Pty Ltd

Architectural fittings
AU Patent # 2016210686
A lock and latch assembly

Illinois Tool Works, Inc

Furniture
AU Patent # 2018101784
Chair bracing apparatus

Van Tonder, Andries Johan

Packaging
AU Patent # 2015258251
A cap and blister pack housing a substance and having an integral piercing implement

Kambouris Shares Pty Ltd

Tapware
AU Patent # 2017100689
Ultra-thin double-sided shower head

Fujian Xihe Sanitary Ware Technology Co., Ltd

Lighting
AU Patent # 2019100003
Solar garden light

Hwang, Christina

What are the key regions for consumer product patents?

What are the key regions for consumer product patents? Australia New Zealand Europe USA China
  • USA – largest consumer product market in the world
  • China – 90% of consumer products are manufactured in China and the 4th largest consumer market in the world
  • Europe – many countries can be protected by a single product patent application and the 2nd largest consumer region in the world
  • Australia – particularly if this is your pilot market and inexpensive
  • New Zealand – inexpensive addition to an Australian application as our firm files directly in NZ too