Areas of Expertise
Trade Mark Filings

Trade Mark Filings

Trade Mark Opposition

Trade Mark Opposition

Trade Mark Enforcement

Trade Mark Enforcement

I am interested in the dreams and goals of my clients. I get a buzz from helping them secure their most important trade mark assets, whether at the start of their business or when they wish to secure their existing brand equity. I am here to obtain the best outcome for their long-term brand protection and see myself as an extension of their team to help them grow in Australia and overseas.Binh Rey - Associate, Trade Mark Attorney

Binh Rey is known in the industry for her brand marketing and protection knowledge, specialising in structuring brands to bring to the marketplace. She works with many branding and advertising agencies, helping to research and establish brand name availability to determine which can be easily registered and effectively protected both now and in the future.

By combining her sales and marketing experience, her trade mark attorney expertise and a bit of a sixth sense for branding, Binh has helped numerous clients overcome infringement issues and protect new brands for long-term success With a straight talking approach and genuine care for clients’ commercial outcomes, Binh can advise on the full range of trade mark issues that your business may encounter from application to examination to infringement.

Binh has worked with clients across a broad range of industries including: building and construction, FMCG, retailing, consumer products, transport, education, fashion, engineering, trades, not-for-profit, NDIS service providers, telecommunications, finance, age care and health & wellness industries.

In her spare time, Binh volunteers with Thrive Refugee Enterprise. She loves home cooking for her husband, two teenage children and friends, regularly plays tennis and is a secret fan of eighties music.

Attorney Snapshot

  • Entrepreneur & Founder of two previous enterprises: Events Management business & Trade Mark consultancy firm
  • Keynote speaker for national and international forums, conferences and associations
  • Media commentator and Trade Mark expert for national television and newspapers
  • Over 20 years’ combined experience as marketing manager, national sales manager and product manager for multinational companies
  • Former Board Member of Professionals in International Trade and Cumberland Business Chamber
  • Masters of Business – Marketing, University of Technology Sydney
  • Registered Australian Trade Mark Attorney

What our clients say about us

Binh Rey did an amazing job organising and finalising our trademark, right through from application to final approval. Upfront, Binh explained what to expect and then communication throughout the process was great. I hope Binh is still doing this in 10 years time for renewal! Thank you :)

  • — Zeina Ryan

My experience so far with Baxter IP and in particular Binh has been nothing short of exceptional. From the first point of contact they were patient, understanding and provided great clarity for what was a very emotional and stressful time for me. My case was initially with another law, when I decided to get a second opinion. The difference between a generalist and specialist as Binh and her team are in the area of trademarks was clearly evident. Specialities aside, their customer service, promptness, compassion, empathy and overalls understanding was second to none. My case is on going but I would have no hesitation at all in recommending the team at Baxter IP.

  • — Farid Shariat

Dealing with Binh Rey was a pleasure. She helped me through out the process of trademarking in both Aus and the USA. Highly recommend her services.

  • — Cindy Mitchell

In the Media

A curious case of apples versus pears

A curious case of apples versus pears

Famous well-known brands vigorously defend their brand from infringement. Famous brands are generally worth hundreds of millions or billions of dollars. However, has Apple Inc been overzealous in their efforts to stop a company with a ‘pear’ logo from operating? This case has not yet been resolved.

A Case Study In Successful Rebranding

A Case Study In Successful Rebranding

When Dr. Elizabeth Kirk, Beyond Ergo decided to rebrand her specialised ergonomic business, she consulted with Binh Rey for assistance with trademarking her new name. What she discovered was that her chosen name wasn’t an ideal representation of her business, and rebranding was more involved than simply choosing a new name.