Binh Rey -
Associate, Trade Mark Attorney

+61 402 731 288

Travels between Melbourne and Sydney Offices Areas of Expertise
Trade Mark Enforcement icon
Trade Mark Filings icon
Trade Mark Oppositions icon
Areas of Expertise
Trade Mark Enforcement icon
Trade Mark Enforcement
Trade Mark Filings icon
Trade Mark Filings
Trade Mark Oppositions icon
Trade Mark Oppositions

I am interested in the dreams and goals of my clients. I get a buzz from helping them secure their most important trade mark assets, whether at the start of their business or when they wish to secure their existing brand equity. I am here to obtain the best outcome for their long-term brand protection and see myself as an extension of their team to help them grow in Australia and overseas.

Binh Rey - Associate, Trade Mark Attorney

Binh Rey is known in the industry for her brand marketing and protection knowledge, specialising in structuring brands to bring to the marketplace. She works with many branding and advertising agencies, helping to research and establish brand name availability to determine which can be easily registered and effectively protected both now and in the future.

By combining her sales and marketing experience, her trade mark attorney expertise and a bit of a sixth sense for branding, Binh has helped numerous clients overcome infringement issues and protect new brands for long-term success With a straight talking approach and genuine care for clients’ commercial outcomes, Binh can advise on the full range of trade mark issues that your business may encounter from application to examination to infringement.

Binh has worked with clients across a broad range of industries including: building and construction, FMCG, retailing, consumer products, transport, education, fashion, engineering, trades, not-for-profit, NDIS service providers, telecommunications, finance, age care and health & wellness industries.

In her spare time, Binh volunteers with Thrive Refugee Enterprise. She loves home cooking for her husband, two teenage children and friends, regularly plays tennis and is a secret fan of eighties music.

Attorney Snapshot

  • Entrepreneur & Founder of two previous enterprises: Events Management business & Trade Mark consultancy firm
  • Keynote speaker for national and international forums, conferences and associations
  • Media commentator and Trade Mark expert for national television and newspapers
  • Over 20 years’ combined experience as marketing manager, national sales manager and product manager for multinational companies
  • Former Board Member of Professionals in International Trade and Cumberland Business Chamber
  • Masters of Business – Marketing, University of Technology Sydney
  • Registered Australian Trade Mark Attorney

What our clients say about us

Binh Rey and her team did a fantastic job with getting our trademark approved. Binh's expertise, professionalism and responsiveness made the process really easy. Highly recommended!

Cindy Lau

Binh Rey did an amazing job organising and finalising our trademark, right through from application to final approval. Upfront, Binh explained what to expect and then communication throughout the process was great. I hope Binh is still doing this in 10 years time for renewal! Thank you :)

Binh helped us navigate the world of trademarking and was very lovely to deal with. She made the process seamless and always responded to any query we had with a happy and professional demeanor. Highly recommend her!

Joanne Colonnello