A recent Australian trade mark case has highlighted the need for brand owners to use their trade marks in the course of trade, in order to avoid the risk of a third party attempting to cancel ...
Areas of Expertise
Every business has a brand and in many cases this is its most valuable asset. I really enjoy helping clients to protect and maintain their brands. This can put them into a great position to flourish and grow.Belinda Slattery - Principal, Trade Mark Attorney
Belinda has a passion for brands. She recently spent a decade working in London for one of the biggest sports brands companies in the world, helping them to grow their global brand presence. Working in a large corporation gave Belinda an excellent business perspective – it helped her to approach matters from an international angle and to recognise the importance of long-term planning for brand growth.
Belinda advises clients on all areas of trade marks and branding, including trade mark registrations, brand licences, trade mark oppositions, infringements and passing off. One of Belinda’s key areas of focus is helping clients to develop and implement strategies to protect brand value, both locally and internationally.
Belinda is a registered Trade Mark Attorney, having trained at a top rate Melbourne law firm. She has previously advised a broad range of clients on branding and trade mark matters, including technology companies, national brands, retailers and innovative start-ups. Belinda’s aim is to give clients cost-effective, commercially-focused and practical advice to help them achieve their goals.
Belinda is valued by her clients for being proactive, conscientious and tenacious in her approach to achieving client objectives. She enjoys working with people from across client businesses, to help her gain a detailed understanding of each client’s end game.
Outside of work, Belinda’s interests include European cinema and re-discovering the many charms of Melbourne.
- Part of team that won World Trade Mark Review Sport, Entertainment & Media Team of the Year 2013
- Over 15 years experience in trade marks in Australia and Europe
- Previously in-house at UK based Sports Direct International PLC
- Master of Intellectual Property Law, University of Melbourne
- Bachelor of Business, RMIT University
- Registered Trade Marks Attorney