IP Front™ Intellectual Property News

Avoiding brand dilution – 3 strategic tips

It is now well established that the value of a business lies not so much in its ‘bricks and mortar’ assets, but rather in its intangible assets. These include intellectual property rights (both...
IP Front™ Intellectual Property News

Trade marks vs Copyright

Trade marks are signs or symbols, usually in the form of words, logos, or combinations of words and logos. Trademarks are used in the course of trade or commerce by a trader, to identify the origin...