What is legalising, and when is an applicant required to legalise documents before trade mark application?
Registered trade marks that are not used in commerce may be removed due to non-use. This case shows how owners address allegations of non-use.
The intention behind why a trade mark is filed is important in determining whether the application is valid.
Genericide is real. Your trade mark may be well known enough to become a household name, but it may be a step closer to losing its value.
Your brand is an extremely valuable property of your business; thus, you should protect it as you would your other physical assets.