EN
What is your IP strategy?
Your business’ intellectual property is as important as your tangible assets. These days, staying ahead of the competition also means planning your IP strategy well.
20 things brand owners need to consider when starting a business
A good brand name can build the image of your business. Just as you plan your business well, so must you plan your brand.
Trade marks and groundless threats – why you should seek expert advice before enforcing your right...
You run a successful business with a well-known brand. You have spent many years and have financially invested heavily in your brand, building up a […]
Designing a new logo? Make sure you own it!
When setting up a new company, developing a new brand or undergoing a brand refresh, one of the first things that many companies do is […]
Asian territories join global trade mark system
Thailand and Indonesia have recently joined the Madrid Protocol system. The addition of these two new countries will mean that there are now 100 members […]
Ambush marketers warned away from 2018 Commonwealth Games
The 2018 Commonwealth Games is being held in April on Australia’s Gold Coast. During the build up to the Games, the Gold Coast 2018 Commonwealth […]
What you need to know about Chinese trade mark before entering the Chinese market
First to file system The Chinese trade mark system is a “first to file” system. As such, whoever files a trade mark first in China […]
Australia’s looming patent crisis
Australian stock valuations are probably depressed by low patent activity. Australian companies hold no defensive patent portfolios to assert in defence against corporate behemoths moving into Australia. Australian company boards may be liable for patent infringement risk management.
Post-industrial economies invest in intangibles to protect competitive advantage
Takeaways Australians have a recurring annual intellectual property (IP) deficit of $3.25 billion. Australians patent at a very low rate both locally and globally. As […]