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Genericide – what is it and how can one prevent it?
Genericide is real. Your trade mark may be well known enough to become a household name, but it may be a step closer to losing its value.
Trade mark requirements and how to use trade marks properly
In order to understand how to use a trade mark properly, it is important to understand how a trade mark works commercially and legally. Commercial […]
Which version of your brand trade mark should you file as trade mark?
Filing the correct trade mark from the start will go a long way in keeping your trade mark registration free of conflict. Here are some guide questions to consider when registering one or more trade marks for your business.
Steps along the way – securing, managing, and enforcing your brand
Your brand is an extremely valuable property of your business; thus, you should protect it as you would your other physical assets.
Register IP rights in China
A smart move for Australian IP holders in China IP age 2.0 I went to China last month attending IP conferences and meeting with Chinese […]
Braintree resists attempt by software giant to cancel its trade mark
A recent Australian trade mark case has highlighted the need for brand owners to use their trade marks in the course of trade, in order […]
Taronga Conservation Society Australia vs Sydney Zoo Pty Ltd
Taronga zoo recently opposed the registration of a trademark of an up and coming zoo development in western Sydney to be named “Sydney Zoo”. The […]
Non-Traditional Trade Marks
A trade mark is defined in section 17 of the Trade Marks Act 1995 as a “sign used, or intended to be used, to distinguish […]
What is your IP strategy?
Your business’ intellectual property is as important as your tangible assets. These days, staying ahead of the competition also means planning your IP strategy well.
