Genericide is real. Your trade mark may be well known enough to become a household name, but it may be a step closer to losing its value.
In order to understand how to use a trade mark properly, it is important to understand how a trade mark works commercially and legally. Commercial […]
Filing the correct trade mark from the start will go a long way in keeping your trade mark registration free of conflict. Here are some guide questions to consider when registering one or more trade marks for your business.
Your brand is an extremely valuable property of your business; thus, you should protect it as you would your other physical assets.
A smart move for Australian IP holders in China IP age 2.0 I went to China last month attending IP conferences and meeting with Chinese […]
A recent Australian trade mark case has highlighted the need for brand owners to use their trade marks in the course of trade, in order […]
Taronga zoo recently opposed the registration of a trademark of an up and coming zoo development in western Sydney to be named “Sydney Zoo”. The […]
A trade mark is defined in section 17 of the Trade Marks Act 1995 as a “sign used, or intended to be used, to distinguish […]
Your business’ intellectual property is as important as your tangible assets. These days, staying ahead of the competition also means planning your IP strategy well.