20 Things Brand Owners Need to Consider When Starting a Business
[:en]A good brand name can build the image of your business. Just as you plan your business well, so must you plan your brand.[:]...
Trade marks and groundless threats – why you should seek expert advice before enforcing your right...
You run a successful business with a well-known brand. You have spent many years and have financially invested heavily in your brand, building up a great reputation. One day you stumble on a ...
Designing a new logo? Make sure you own it!
When setting up a new company, developing a new brand or undergoing a brand refresh, one of the first things that many companies do is engage a graphic designer to design a new logo. Having paid ...
Asian Territories Join Global Trade Mark System
Thailand and Indonesia have recently joined the Madrid Protocol system. The addition of these two new countries will mean that there are now 100 members of the Madrid Protocol, covering 116 ...
Ambush Marketers Warned Away from 2018 Commonwealth Games
The 2018 Commonwealth Games is being held in April on Australia’s Gold Coast. During the build up to the Games, the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC – the Games’ ...
What you need to know about Chinese Trade Mark before entering the Chinese market
First to file system The Chinese trade mark system is a “first to file” system. As such, whoever files a trade mark first in China has rights to the trade mark. As Chinese trade mark applications ...
Australia’s looming patent crisis
Takeaways Australian stock valuations are probably depressed by low patent activity. Australian companies hold no defensive patent portfolios to assert in defence against corporate behemoths ...
Post-industrial economies invest in intangibles to protect competitive advantage
Takeaways Australians have a recurring annual intellectual property (IP) deficit of $3.25 billion. Australians patent at a very low rate both locally and globally. As it stands, Australians are ...
Trade Mark FAQs
What is a Trade mark? A trade mark is used to distinguish goods or services from those provided by any other person and allows customers to easily identify your goods or services. Trade marks are ...