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Trade Marks


Trade Mark FAQs

Trade Marks FAQs

What is a Trade mark? A trade mark is used to distinguish goods or services from those provided by any other person and allows customers to easily identify your goods […]

Filing Trade Marks in Australia – Clarifications from Recent Cases

Filing Trade Marks in Australia – Clarifications from Recent Cases

It can be relatively easy to file in Australia but there have been some recent changes that limit how we can correct errors if incorrect information has been provided. Background […]

Business Names, Company Names And Trade Marks – A Confusing Mix of Red Tape


When starting a new business the first thing most entrepreneurs choose is a name.  Once chosen they typically have this registered with the Australian Securities & Investments Commission as a […]

Surnames in Trademarks


People often wish to include words that are surnames into trademarks but what is allowed and what is not? In a recent decision there was highlighted that the definitive rule cannot […]

Brand Owners and Brexit


In June 2016, the people of the United Kingdom decided by referendum that it was time to leave the European Union (EU). Clearly, this is profound decision that will have […]

Monetizing of Intangible Assets


We all wish to make money from our assets. This can be from our tangible assets or our intangible assets Monetising of intangible assets A company’s intangible assets can take […]

Avoiding Brand Dilution – Three Strategic Tips


It is now well established that the value of a business lies not so much in its ‘bricks and mortar’ assets, but rather in its intangible assets. These include intellectual […]

Did Apple really lose the iPhone trademark battle with a Chinese handbag maker?


iPhone v IPHONE Reports have filtered through from China that Apple have lost control of the trademark ‘iPhone’, because a Chinese company has successfully: obtained a Chinese trademark registration for ‘IPHONE’, […]

Formality Objections in IP applications


When you file an application for national or international protection of your intellectual property (IP) through a patent, design registration or trade mark registration, your application will go through an […]

Is the IP system there to be used to make a social or political point?


The Intellectual Property (IP) system includes patents and trademarks, copyright, design registration and other associated legal tools. But is the use of the IP system there to make a social […]


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