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IP Valuation


Power Innovation, Defend Success ~ Baxter IP is now Australia’s 5th largest private IP attorney practice


Innovation keeps our world moving forward. For our clients at Baxter IP, it means developing ideas that make a difference in their industries and that also make sense from a […]

Monetizing your intangible assets


As the holder of intellectual property (IP) rights, it is crucial that you are fully aware of new opportunities to monetize your IP. In my last article [IPFS] I described […]

Monetizing of Intangible Assets


We all wish to make money from our assets. This can be from our tangible assets or our intangible assets Monetising of intangible assets A company’s intangible assets can take […]

Why are patents so important?


Getting a patent isn’t easy. It’s a long, complicated and expensive process, and without the right support it can be a real headache. So why bother? What’s so important about […]

Using IP valuation to align your marketing strategy and intellectual assets


Identifying brand support intangibles through IP valuation Brands don’t exist in a vacuum. It is not purely the look or text of the word or logo that appeals to consumers […]