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IP Protection Strategy


Introducing Michael Smith and Paula Chavez


In the ten years since launching, we have worked tirelessly to build a team of industry specialist patent attorneys, each offering a unique skillset and breadth of experience. As we […]

Patent Intelligence – Legal, Commercial ‘Espionage’


Innovating is performed with a purpose of advancing the state of the art. So then, how does a business know in which direction to innovate to advance the state of […]

Monetizing your intangible assets


As the holder of intellectual property (IP) rights, it is crucial that you are fully aware of new opportunities to monetize your IP. In my last article [IPFS] I described […]

L-3 Agrees to Acquire Micreo Limited


It’s just been announced that Baxter IP patent attorneys client Micreo Limited has entered into a contract to be acquired by NYSE listed L-3 Communications. Brisbane based, with 70 employees, […]

Monetizing of Intangible Assets


We all wish to make money from our assets. This can be from our tangible assets or our intangible assets Monetising of intangible assets A company’s intangible assets can take […]

Avoiding Brand Dilution – Three Strategic Tips


It is now well established that the value of a business lies not so much in its ‘bricks and mortar’ assets, but rather in its intangible assets. These include intellectual […]

Did Apple really lose the iPhone trademark battle with a Chinese handbag maker?


iPhone v IPHONE Reports have filtered through from China that Apple have lost control of the trademark ‘iPhone’, because a Chinese company has successfully: obtained a Chinese trademark registration for ‘IPHONE’, […]

WORLD IP DAY – April 26, 2016 – Digital Creativity: Culture Reimagined


World IP Day is celebrated around the world, to promote discussion of the role of intellectual property in encouraging innovation and creativity. History of World Intellectual Property Day The event […]

The power of the provisional patent application


There’s no denying it: the process of getting a patent is a marathon. Whether you’re seeking a domestic monopoly or international protection, it can take years, and thousands of dollars, […]

Why are patents so important?


Getting a patent isn’t easy. It’s a long, complicated and expensive process, and without the right support it can be a real headache. So why bother? What’s so important about […]


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