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International trademark Applications


Brand Owners and Brexit


In June 2016, the people of the United Kingdom decided by referendum that it was time to leave the European Union (EU). Clearly, this is profound decision that will have […]

Did Apple really lose the iPhone trademark battle with a Chinese handbag maker?


iPhone v IPHONE Reports have filtered through from China that Apple have lost control of the trademark ‘iPhone’, because a Chinese company has successfully: obtained a Chinese trademark registration for ‘IPHONE’, […]

Formality Objections in IP applications


When you file an application for national or international protection of your intellectual property (IP) through a patent, design registration or trade mark registration, your application will go through an […]

Trademarks vs. Copyright


Trademarks versus Copyright Trademarks are signs or symbols, usually in the form of words, logos, or combinations of words and logos. Trademarks are used in the course of trade or […]

Trademarks in the U.S.A.


USA is one of the 2 top economic markets in the world.  Therefore it is important that your primary marketing tool of your trademark is protected in the short term […]

Trans-Tasman Trade Mark Harmonisation


When seeking a trade mark in both Australia and New Zealand, outcomes are generally similar at examination.  Since May 2006, IP Australia and the Intellectual Property Office of New Zealand […]

3 Keys To A Reputable Brand


Businesses and individuals worldwide will remember 2008 as a year of financial hardship, rising unemployment and uncertainty. In such times, businesses and consumers alike turned to the brands they trusted, […]