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Australian Trademark Applications


Business Names, Company Names And Trade Marks – A Confusing Mix of Red Tape


When starting a new business the first thing most entrepreneurs choose is a name.  Once chosen they typically have this registered with the Australian Securities & Investments Commission as a […]

Surnames in Trademarks


People often wish to include words that are surnames into trademarks but what is allowed and what is not? In a recent decision there was highlighted that the definitive rule cannot […]

Avoiding Brand Dilution – Three Strategic Tips


It is now well established that the value of a business lies not so much in its ‘bricks and mortar’ assets, but rather in its intangible assets. These include intellectual […]

Did Apple really lose the iPhone trademark battle with a Chinese handbag maker?


iPhone v IPHONE Reports have filtered through from China that Apple have lost control of the trademark ‘iPhone’, because a Chinese company has successfully: obtained a Chinese trademark registration for ‘IPHONE’, […]

Formality Objections in IP applications


When you file an application for national or international protection of your intellectual property (IP) through a patent, design registration or trade mark registration, your application will go through an […]

Is the IP system there to be used to make a social or political point?


The Intellectual Property (IP) system includes patents and trademarks, copyright, design registration and other associated legal tools. But is the use of the IP system there to make a social […]

Trademarks vs. Copyright


Trademarks versus Copyright Trademarks are signs or symbols, usually in the form of words, logos, or combinations of words and logos. Trademarks are used in the course of trade or […]

Trademarks in the U.S.A.


USA is one of the 2 top economic markets in the world.  Therefore it is important that your primary marketing tool of your trademark is protected in the short term […]

Intellectual Property Issues Raised in Competition Policy Review


In 2013, the Australian Government commissioned an expert panel review of competition policy in Australia. The final report of the panel (known as the Harper Review) was issued in March […]

Branding using Trade Marks and websites and social media is important to your business.


What is in a name? A lot when your business depends on it. The importance of branding, and of not allowing your brand to be used descriptively, was illustrated recently in […]


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