International Trademark Applications

How to apply for international trademarks

In order to protect your brand in other countries you have two main options:

  1. File a trademark application in each country of interest
  2. File a Madrid Protocol international trademark application

In order for the filing you make to maintain the original filing date of your Australian trademark application, the filing(s) whether via path 1 or 2, above, must be made within 6 months of the original filing date of your Australian trademark application.

Madrid Protocol international trademark application

A Madrid international trademark application is a simpler and less expensive way of seeking trade mark protection overseas and presents several advantages:

  • Only a single international trademark application is required
  • It is in one language
  • It is filed through the Trade Marks Office of the home country
  • Protection can be sought in one, some or all of the member countries
  • Updates of ownership and renewals can be handled centrally

Direct trademarks vs. Madrid Protocol international trademark application

There are some circumstances where filing a trademark application directly in countries of interest may be a better option than filing a Madrid Protocol international trademark application so it is important to obtain the advice of a trademarks attorney prior to seeking international trademark protection.

About to file an international trademark application?

If you would like advice on how to protect your brand whether in Australia or internationally, please call us on (02) 9264 6716.