With the development of science and technology, the nature of goods and services is no longer as traditional and unitary as in the past, but more diversified and integrated. For example, a software application, in addition to the nature of its own being software, according to its function, industry, purposes of use, it involves multiple areas of services. This requires the scope of protection of its trade mark to cover those areas accordingly.
As a trade mark attorney, I use my professional knowledge to consider suitable protection strategies and seek comprehensive trade mark protection for clients. Joanne Li - Associate, Trade Mark Attorney, International Filings Manager
Joanne joined Baxter IP in 2015. Before joining our firm, Joanne’s interest in IP arose during her master degree studies into business, majored in entrepreneurship and marketing, at the University of Queensland and her internship with UniQuest, the IP and research commercialisation arm of UQ. She then decided to fulfil her studies into trade mark laws and regulations through the course of Graduate Certificate of Trade Mark at the University of Technology Sydney.
Joanne started her career in intellectual property at Baxter IP from the role of Chinese Liaison Officer, then IP Administrator, and now a professional Trade Mark Attorney. With years of working in the industry, Joanne has acquired extensive experience in trade mark, in particular trade mark searches, applications, prosecution, and opposition. She manages trade mark portfolios of over 200 businesses, spanning a broad range of industries, including consumer goods, finance, IT and software, biotechnology, medical, pharmaceuticals, education, entertainment, retail and wholesale, and charity. Besides, her business background and trilingual ability enable her to quickly understand the needs of protection of businesses and smoothly communicate with local and foreign clients. Her clients describe Joanne as a good listener, professional attorney, and asset of clients.
A consummate team player who is always keen to support the team and learn from other professionals, she is continually expanding her knowledge and capabilities in trade mark. With her expertise and experience, Joanne is perfectly positioned to support you through all stages of the process, from your initial enquiry through to successful prosecution and registration of your trade marks.
A keen photographer who has been firmly bitten by the travel bug, when not at work Joanne can usually be found out on the road, or at home planning her next international trip.
- Master of Business (Advanced) in Entrepreneurship and Marketing, University of Queensland
- Internship of commercialisation at UniQuest
- Graduate Certificate of Intellectual Property at the University of Technology Sydney
- Bachelor of Art in International Trade and English, Guangdong University of Foreign Studies, China
- Fluent English, Proficient Mandarin and Cantonese