Amazon is set to be Australia’s largest online retail platform with sales predicted to 5X over the next three years.

As the popularity of Amazon grows amongst Australian consumers the ability to reach Amazon‘s ever expanding market share becomes more attractive to product retailers across industries.

As with any sales channel, disputes can arise around the intellectual property (IP) rights in distinctive and creative branding elements, such as brand names, logos, packaging and product designs.

To deal with this issue Amazon created its own intellectual property registry; Amazon’s Brand Registry.

Amazon’s Brand Registry enables sellers who own trade marks and other IP to submit their trade mark registrations and other brand rights to the platform, to ensure against infringement, listing hijacking and other breaches of their rights.

Further, acceptance by Amazon’s Brand Registry grants sellers access to advanced platform features, such as enhanced product listing pages.

• Brand names

• Product names

• Logos

• Packaging

• Product designs

Baxter IP is one of just two Amazon Accelerator-approved Australian IP firms.

As an Amazon Accelerator firm Baxter IP can offer our clients:

1. Instantaneous access to the Brand Registry, ahead of the 7.5 month minimum trade mark registration process with IP Australia.

2. Specialised experience in terms of Amazon’s Brand Registry requirements combined with our unparalleled legal expertise in Australian IP.

3. Preferential rates and packages geared for Amazon seller requirements.

4. Advice on other forms of IP which may be helpful for Amazon sellers, such as patents and registered designs.