Trademarks Australia | Patent Australia

“A trademark is the face of a company. A successful trademark comes to embody the quality of the goods or services provided by the trademark owner, building brand loyalty and reputation. To stand out from the crowd you need a strong trademark prepared by a trademark attorney.”

What is a strong trademark?

A trademark may be a word, logo, picture, product shape, colour or any other aspect of branding that differentiates your products or services from those of your competitors. A good trademark:

Distinguishes your products in the marketplace
Conveys the marketing message(s) you want your clients or customers to hear
Has a specification prepared by an experienced trademark attorney (nb: all Australian patent attorneys have studied trademark subjects to attain registration but not all handle trademarks day-to-day and so have the same level of experience)

Why is it important to register a trademark?

Registering a trademark makes it easier for you to stop other businesses using your trademark. Without a registered trademark, your only protection against a trademark infringer lies in common law torts (e.g. passing off) and the Trade Practices Act. Thus, it is more difficult to cost-effectively prosecute a trademark infringer without a registered trademark. A trademark attorney can help you register a trademark.

What is the process for obtaining a trademark?

To learn about the process for obtaining a trademark, please click on one of the links below:

Why do I need a trademark attorney?

Since trademarks are so often a valuable corporate asset, trademark applications should always be professionally prepared by a trademark attorney (often also a patent attorney). Before adopting a new trademark, searches should be conducted to check the availability of the trademark for use and registration.Our firm combines extensive commercialisation experience with a thorough approach to preparing trademark applications to help clients protect their trademarks in Australia and overseas.

To discuss your current or future trademark with a patent and trademark attorney and to receive advice about cost-effectively securing your trademark,
please call us on:(02) 9264 6716.

Testimonials

"I contacted Baxter IP following a previous fruitless, lengthy and expensive experience with one of the large specialist IP firms in a previous business.I have now engaged Baxter IP for two projects, one simple, and one complex. In both cases Chris has demonstrated his talent for rapidly gaining a depth of subject understanding and a grasp of the important issues prior to producing and lodging highly regarded patent documents
I have no hesitation in recommending Baxter IP."

"After receiving an introduction to Chris from a highly respected and successful VC, I found Chris to be a very professional and gifted operator who sincerely desires to deliver a first class job. Upon seeking his opinion on a very detailed and complex matter, I found him to be thoughtful, thorough and able to grasp the vision behind what I asked him to advise me on"

"Thank you for your professionalism and service with providing Focus Driving School with its first Trademark. We received the Certificate of Registration yesterday and we are all very excited about it. We look forward to implementing the R symbol on our stationary and have displayed the Certificate in our office."

"We decided to invest in a patent for our LC888 window lock. Baxter IP assisted us with the process which can be very involved, their advice was helpful and we would recommend their services."

"We recently engaged Baxter IP to manage and direct our Intellectual Property needs. We found Chris to be very responsive, committed and diligent in his approach to providing us with direction to matters that became urgent. Chris demonstrated that he could offer creative solutions to solve problems and meet some very tight deadlines. To achieve this it is evident that Chris has valuable skills and knowledge that can only be gained through extensive experience. Chris is currently preparing a global strategic direction for the Popcake suite of products. Chris comprehended future issues, and there are numerous conflicting factors, and reported these to Board of Directors without ambiguity and clear future corporate direction."

"I cannot recommend Chris Baxter's skills as a patent attorney highly enough. Chris' strength lies with his ability to work closely with the inventor. Too many patents are open to unlicensed use because a clever copier can avoid infringement by exploiting weaknesses in an invention's specification and claims. Avoiding these weaknesses requires the ability to foresee alternative ways in which the invention could be used without infringing the patent."

"I am very pleased with the result of Chris Baxter's work and would highly recommend him to anyone seeking to own intellectual property. My product was quite basic and the chance of getting a certified innovation patent certificate was slim. My first attempt was unsuccessfull however with Chris's expert knowledge, he was able to remove the grounds of objection and the claim got accepted. I received the news from him on New Year's Eve which made a great start to this year. Great work Chris!"

"We approached Baxter IP to work with us on the registration of a patent. During Chris's preliminary searches he found a similar product already in the marketplace that our searches failed to find. Although we were unable to patent our product, Chris's honesty and professionalism saved us thousands of dollars in unnecessary searches and registration fees. If you are looking for a Patent Attorney, I would highly recommend Baxter IP"

Trademarks in Australia