Contact Us:

Phone: +61 2 9264 6716
Email: mail@BaxterIP.com.au

 

Testmonials:

"I contacted Baxter IP following a previous fruitless, lengthy and expensive experience with one of the large specialist IP firms in a previous business.

I have now engaged Chris from Baxter IP for two projects, one simple, and one complex. In both cases Chris has demonstrated his talent for rapidly gaining a depth of subject understanding and a grasp of the important issues prior to producing and lodging highly regarded patent documents.

I have no hesitation in recommending Baxter IP."

Bruce Johansson
GreenPlug

 

"We recently engaged Baxter IP to manage and direct our Intellectual Property needs. We found Chris to be very responsive, committed and diligent in his approach to providing us with direction to matters that became urgent. Chris demonstrated that he could offer creative solutions to solve problems and meet some very tight deadlines. To achieve this it is evident that Chris has valuable skills and knowledge that can only be gained through extensive experience. Chris is currently preparing a global strategic direction for the Popcake suite of products. Chris comprehended future issues, and there are numerous conflicting factors, and reported these to Board of Directors without ambiguity and clear future corporate direction."

Marek Szymanski
Managing Director
www.popcake.com

 
  

You are here » Trade Marks

Trade Marks

"A trade mark is the face of a company. A successful trade mark comes to embody the quality of the goods or services provided by the trade mark owner, building brand loyalty and reputation. To stand out from the crowd you need a strong trade mark."

What is a strong trade mark?

A trade mark may be a word, logo, picture, product shape, colour or any other aspect of branding that differentiates your products or services from those of your competitors. A good trade mark:

• Distinguishes your products in the marketplace
• Conveys the marketing message(s) you want your clients or customers to hear

If you require assistance in developing a logo or other form of branding, please click here to visit our Marketing page.

Why is it important to register a trade mark?

Registering a trade mark makes it easier for you to stop other businesses using your trade mark. Without a registered trade mark, your only protection against a trade mark infringer lies in common law torts (e.g. passing off) and the Trade Practices Act. Thus, it is more difficult to cost-effectively prosecute a trade mark infringer without a registered trade mark.

What is the process for obtaining a trade mark?

To learn about the process for obtaining a trade mark, please click on one of the links below:

• Australian trade mark
• International trade mark

Why do I need a trade mark attorney?

Since trade marks are so often a valuable corporate asset, trade mark applications should always be professionally prepared. Before adopting a new trade mark, searches should be conducted to check the availability of the trade mark for use and registration.

Our firm combines extensive commercialisation experience with a thorough approach to preparing trade mark applications to help clients protect their trade marks in Australia and overseas.

To discuss your current or future trade mark and to receive advice about cost-effectively securing your mark, please call us on:
(02) 9264 6716.