(02) 9264 6716 
Patent Commercialisation
What is commercialisation?
Commercialisation is the process of making money out of an idea or product by any of the following means:
- Securing a licensing, distribution or manufacturing agreement
- Manufacture and sale of a product
- Sale of a business
How do I commercialise my product?
Many people will tell you that commercialisation of a product is very difficult and expensive. However, those who have been successful normally say otherwise. So what is the key to successful commercialisation?
- “Don’t use an accountant who drives a bomb” and the same is true in commercialisation. You need to work with someone who has the runs on the board
- Having a well thought-out commercialisation plan
- Developing an irresistable proposition
- Nuturing trust in relationships
Commercialisation Plan
Baxter IP’s commercialisation plan service will provide you with a valuable insight into the commercialisation paths that are available to you and will help you identify which paths will likely be the most profitable.
At the beginning of our commercialisation plan service, you will be assigned a commercialisation adviser whose experience best matches your business situation. Our service begins with a meeting with your commercialisation adviser during which they will ask you a series of questions to attempt to better understand your business aspirations, products or services, competitors and marketplace.
Your commercialisation advisor will then:
- Research the market for your products or services, including:
- The main market participants
- The market size, nature, location and growth potential
- Common methods of manufacturing
- Research your main direct and indirect competitors by:
- Comparing their products against your own in terms of cost and functionality
- Advise on the strength of competition facing your new product or service
- Analyse how to best commercialise your products or services by (as relevant):
- Advising regarding licensing and potential licensees
- Determining how your product should be positioned in the market including where it should be sold and approximate pricing
- Conducting a Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis
Your commercialisation advisor’s analysis will culminate in a 10-15 page report providing recommendations in relation to one or more commercialisation paths that they believe represent your best prospects for commercial success.
Commercialisation Coaching
Testimonials
"I contacted Baxter IP following a previous fruitless, lengthy and expensive experience with one of the large specialist IP firms in a previous business.I have now engaged Baxter IP for two projects, one simple, and one complex. In both cases Chris has demonstrated his talent for rapidly gaining a depth of subject understanding and a grasp of the important issues prior to producing and lodging highly regarded patent documents
I have no hesitation in recommending Baxter IP."
"After receiving an introduction to Chris from a highly respected and successful VC, I found Chris to be a very professional and gifted operator who sincerely desires to deliver a first class job. Upon seeking his opinion on a very detailed and complex matter, I found him to be thoughtful, thorough and able to grasp the vision behind what I asked him to advise me on"
"Thank you for your professionalism and service with providing Focus Driving School with its first Trademark. We received the Certificate of Registration yesterday and we are all very excited about it. We look forward to implementing the R symbol on our stationary and have displayed the Certificate in our office."
"We decided to invest in a patent for our LC888 window lock. Baxter IP assisted us with the process which can be very involved, their advice was helpful and we would recommend their services."
"We recently engaged Baxter IP to manage and direct our Intellectual Property needs. We found Chris to be very responsive, committed and diligent in his approach to providing us with direction to matters that became urgent. Chris demonstrated that he could offer creative solutions to solve problems and meet some very tight deadlines. To achieve this it is evident that Chris has valuable skills and knowledge that can only be gained through extensive experience. Chris is currently preparing a global strategic direction for the Popcake suite of products. Chris comprehended future issues, and there are numerous conflicting factors, and reported these to Board of Directors without ambiguity and clear future corporate direction."
"I cannot recommend Chris Baxter's skills as a patent attorney highly enough. Chris' strength lies with his ability to work closely with the inventor. Too many patents are open to unlicensed use because a clever copier can avoid infringement by exploiting weaknesses in an invention's specification and claims. Avoiding these weaknesses requires the ability to foresee alternative ways in which the invention could be used without infringing the patent."
"I am very pleased with the result of Chris Baxter's work and would highly recommend him to anyone seeking to own intellectual property. My product was quite basic and the chance of getting a certified innovation patent certificate was slim. My first attempt was unsuccessfull however with Chris's expert knowledge, he was able to remove the grounds of objection and the claim got accepted. I received the news from him on New Year's Eve which made a great start to this year. Great work Chris!"
"We approached Baxter IP to work with us on the registration of a patent. During Chris's preliminary searches he found a similar product already in the marketplace that our searches failed to find. Although we were unable to patent our product, Chris's honesty and professionalism saved us thousands of dollars in unnecessary searches and registration fees. If you are looking for a Patent Attorney, I would highly recommend Baxter IP"
