Exclusively for Clients of Baxter IP Patent Attorneys

Filing a patent application is the first step in deriving income from your intellectual property. In 2008, we launched our exclusive commercialisation consultancy providing licensing services to clients of Baxter IP Patent Attorneys who require assistance.

Baxter IP Commercialisation Advisers comprises a team of carefully selected and experienced business advisers who will guide you through the commercialisation minefield. That is, the process of making money out of an idea or product by any of the following means:

  1. Securing a licensing, distribution or manufacturing agreement
  2. Manufacturing and selling a product
  3. Selling a business

patent-commercialisation-servicesOur commercialisation advisers encourage you to handle the steps you feel comfortable with, thereby minimising costs. There are, however, a few steps our clients don’t normally feel properly experienced to handle, such as developing favourable negotiating positions and handling licensing negotiations. This is where engagement of our commercialisation advisers canadd significant value to the bottom line of your licensing arrangement.

Our commercialisation advisers can also assist in preparing a commercialisation plan providing you with a valuable insight into available commercialisation paths to help you identify which paths will likely be the most profitable. Our commercialisation plan service begins with a meeting between you and your commercialisation adviser during which he will ask you a series of questions to attempt to better understand your business aspirations, products or services, competitors and marketplace.
You can then instruct your commercialisation adviser to:

  • Research the market for your products or services, including:
  1. The main market participants
  2. The market size, nature, location and growth potential
  3. Common methods of manufacturing
  • Research your main direct and indirect competitors by:
  1. Comparing their products against your own in terms of cost and functionality
  2. Advise on the strength of competition facing your new product or service
  • Analyse how best to commercialise your products or services by (as relevant):
  1. Advising regarding licensing and potential licensees
  2. Determining how your product should be positioned in the market including where it should be sold and approximate pricing
  3. Conducting a Strengths-Weaknesses-Opportunities-Threats(SWOT) analysis
The above analysis will typically culminate in a 10-15 page report providing recommendations in relation to on or more commercialisation paths representing your best prospects for commercial success.

© 2012 Baxter IP Patent Attorneys | 8/210 Clarence St Sydney NSW 2000 Australia

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