James Fraser is the Managing Director of Slipstream Commercialisation.
James holds a Bachelor of Business (Marketing) and an MBA, and is an FMCG specialist with more than 15 years’ experience in Australia, USA and Germany. His experience includes both local and global marketing management roles for leading companies such as Beiersdorf (NIVEA and Elastoplast), Smith and Nephew and Coca-Cola.
James has a thorough understanding of new product development, ideation, product costing, product sourcing, regulatory compliance and project management, as well as brand management, consumer insights, research, brand communications and PR. He has successfully managed the approval process for product launches from regulators, including the FDA in the USA.
His channel experience includes major distribution channels including Wal-Mart, Woolworths and Coles in the groceries space, API/Priceline and Sigma in the pharmacy space and major retailers such as Target and Kmart for consumer durables.
James’ FMCG skills and expertise are invaluable to clients seeking to bring new products to market, undertake successful product launch strategies, place products in established distribution channels or grow market share.
Slipstream Commercialisation is the commercialisation consultancy alliance partner of Baxter IP. Slipstream Commercialisation’s team of 25+ experienced, industry specialist Commercialisation Advisers work with innovators to maximise the value of their Intellectual Property.
Once you have completed your Provisional Patent with Baxter IP, one of Slipstream Commercialisation’s Commercialisation Advisers who specialises in your industry can meet with you to help you map out the path forward.